Category
Tech
Delegated Interfaces
Trend cluster
Category
Hyper-Targeted
Dating
Consumers prioritize efficiency when it comes to dating services.
2.5
Trend score
Trend
What is the Hyper-Targeted Dating trend?
Hyper-Targeted Dating: Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want.
Trend themes
Themes within the Hyper-Targeted Dating trend
Three behaviours holding the trend together01
Hyper-Specialized Dating Apps
The rise of hyper-targeted dating services suggests that consumers are prioritizing efficiency and not willing to compromise when it comes to romantic relationships.
02
Location-Based Dating Apps
Consumers are looking for ways to find compatible matches easily by adopting a simple, location-based interface.
03
Lifestyle-Specific Dating Apps
Dating apps tailor their platforms to specific groups of people which allows for compatibility and efficiency in finding romantic relationships.
Industry implications
What the Hyper-Targeted Dating trend means for industry
Where the trend changes the playbookFor
Mobile App Industry
Diverse groups of consumers are increasingly seeking efficient, specialized, location-based applications for dating purposes.
For
Online Dating Industry
The online dating industry should invest in developing more specialized solutions to address the diverse needs of different groups of people.
For
Social Networking Industry
Social networking businesses can create platforms that focus specifically on connecting and building relationships between niche groups like sober, wealthy individuals or cannabis enthusiasts.
Trend signals
Trend signals for Hyper-Targeted Dating
Trend score 2.5 out of 10, from popularity 44%, activity 23%, freshness 8%.
Popularity44%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hyper-Targeted Dating trend
4 featured examples from Sep 27, 2014 to Mar 3, 2015CategoryLifestyle
Pothead Dating Apps
High There! Connects Like-Minded Stoners in a Tinder-Style Way
Weed-friendly dating apps like High There!
CategoryTech
Luxurious Dating Apps
The Luxy App is Tinder Made Exclusively for the Wealthy and Attractive
Disruptive innovation opportunity: Start a company that specializes in creating innovative dating platforms using advanced algorithms and data analysis to provide more accurate ma…
CategoryTech
Business Dating Apps
BeLinked is Like a Cross Between Tinder and a Linkedin Dating App
Incorporating features from popular dating apps like Tinder and LinkedIn can disrupt the online dating industry by providing a more targeted approach to finding love based on prof…
CategoryLifestyle
Sobriety Dating Services
The Sober Dating App Helps Those Who Don't Imbibe Find Love
Disruptive innovation opportunity: Introduce specialized dating services catering to specific communities, such as sober individuals, to provide a customized and supportive dating…
