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Collective Coffee

Millennials are seduced by the culture associated with coffee drinking

Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
756,220 Total Clicks
Date Range:
Jan 15 — Nov 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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