In order to celebrate London Fashion Week in style, Lavazza UK and Vespa teamed up for a coffee stunt that kept show goers well-caffeinated. The fun partnership took place at London Fashion Week Spring/Summer 2016 and featured three brand ambassadors zipping around on Vespas with a mini but well-stocked coffee bar strapped to the back.
Supported by the hashtag #LFWLAVAZZA, the stylish brand ambassadors served up the beverages in special Lavazzo cups designed by British womenswear label Marques Almeida. In order to receive a free coffee, LFW attendees were asked to send a tweet to or tag an Instagram with the hashtag and related brand handles. Winners were selected and contacted through their social media pages.