In order to celebrate London Fashion Week in style, Lavazza UK and Vespa teamed up for a coffee stunt that kept show goers well-caffeinated. The fun partnership took place at London Fashion Week Spring/Summer 2016 and featured three brand ambassadors zipping around on Vespas with a mini but well-stocked coffee bar strapped to the back.
Supported by the hashtag #LFWLAVAZZA, the stylish brand ambassadors served up the beverages in special Lavazzo cups designed by British womenswear label Marques Almeida. In order to receive a free coffee, LFW attendees were asked to send a tweet to or tag an Instagram with the hashtag and related brand handles. Winners were selected and contacted through their social media pages.
Why This Trend Is Growing
- Fashion Week Coffee Stunts
- Opportunity to create unique branded experiences at major fashion events by partnering with coffee companies and utilizing social media for engagement and promotion.
- Mobile Coffee Bars
- Opportunity to innovate the mobile coffee industry by creating customized coffee bars that can be easily transported and set up at various locations for events or pop-up shops.
- Social Media Engagement
- Opportunity to leverage social media platforms to engage with consumers and drive brand awareness by implementing creative campaigns that encourage user-generated content.
Industries Being Reshaped
- Fashion Events
- Opportunity for fashion event organizers to enhance the overall experience by incorporating branded coffee bars and encouraging social media engagement.
- Coffee Industry
- Opportunity for coffee companies to expand their reach and target a new audience by partnering with fashion events and utilizing social media for promotion.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to assist brands in creating unique and engaging campaigns that leverage social media for increased brand visibility and consumer interaction.
