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This Yogurt Cup Concept Imagines Containers as Tiny Hats

BIGURT is a yogurt cup packaging concept by Vlad Mikhailov, designed to give this dairy snack the same kind of coolness as a rapper or basketball player. Mikhailov even goes as far as saying that that the "Be good" motto for the snack means "If you drink this yogurt you will be cool."

Rather than having a conventional geometric shape, this small yogurt container is shaped just like a baseball cap, complete with a brim and all. To eat the yogurt, the cap is simply flipped on its head and the flat seal is removed. Playing off of urban culture, the branding of the yogurt cups is bright and edgy, featuring bold colors, a few graffiti scribbles and nutritional information placed like stickers on the mini hats.