BIGURT is a yogurt cup packaging concept by Vlad Mikhailov, designed to give this dairy snack the same kind of coolness as a rapper or basketball player. Mikhailov even goes as far as saying that that the "Be good" motto for the snack means "If you drink this yogurt you will be cool."
Rather than having a conventional geometric shape, this small yogurt container is shaped just like a baseball cap, complete with a brim and all. To eat the yogurt, the cap is simply flipped on its head and the flat seal is removed. Playing off of urban culture, the branding of the yogurt cups is bright and edgy, featuring bold colors, a few graffiti scribbles and nutritional information placed like stickers on the mini hats.
Why This Trend Is Growing
- Edgy Food Packaging
- Opportunity to disrupt the food packaging industry by creating eye-catching and unconventional designs for everyday products.
- Product as Fashion Accessory
- Opportunity to disrupt the fashion and accessory industry by creating products that double as fashion accessories, appealing to a wider consumer base.
- Playful Branding
- Opportunity to disrupt the branding industry by creating fun and playful designs for products, engaging consumers in a unique way.
Industries Being Reshaped
- Food Packaging
- Opportunity to innovate in the way food is packaged and presented to consumers, creating unique and eye-catching designs that appeal to a wider audience.
- Fashion and Accessories
- Opportunity to create products that merge the world of fashion and functionality, catering to a wider audience and expanding the market for everyday products.
- Branding and Advertising
- Opportunity to create unique and memorable branding strategies that engage consumers in a playful and fun way, setting products apart from competitors.
