Category
Lifestyle
Calm Monitoring
Trend cluster
Category
Fruity
Alternative
Produce stands in as a flavor supplement in vegetarian dishes.
3.7
Trend score
Trend
What is the Fruity Alternative trend?
Fruity Alternative: Vegetarianism is at an all-time high in North America, meaning mass-produced meat-free products need to be more enticing. Thus, bloggers and chefs are using fruits such as berries as a way to add interesting flavor to meatless dishes. This speaks to a desire for enhancements, as opposed to replacements, in all aspects of the health food movement.
Trend themes
Themes within the Fruity Alternative trend
Three behaviours holding the trend together01
Fruit-based flavor enhancers
Chefs and bloggers are utilizing fruits like strawberries to enhance the flavor of vegetarian dishes, appealing to a desire for enhancements in all aspects of the health food movement.
02
Creative and accessible appetizers
Recipes such as goat cheese balls with mixed nuts and berries or tomato-based sushi are easy to put together for busy, on-the-go people, and meld popular food items into new concoctions.
03
Innovative meat substitutes
Restaurants like fresh&co are integrating unexpected produce ingredients like Roma tomatoes to create plant-based meat alternatives that offer umami flavor and are appealing to foodies looking for new, innovative foods in the market.
Industry implications
What the Fruity Alternative trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The trends in the health food movement are inspiring new and creative dishes, appetizers and meat substitutes that offer unique flavors and nutritional benefits.
For
Plant-Based Alternatives
Restaurants and bloggers are experimenting with plant-based meat alternatives that utilize produce, mushrooms, eggplant, and jackfruit to appeal to vegans, vegetarians and foodies alike.
For
Convenience Foods
The emphasis on creating appetizers and snacks that are easy to put together for busy, on-the-go individuals is leading to innovative and accessible recipes like fruit salsas and creative toast combinations.
Trend signals
Trend signals for Fruity Alternative
Trend score 3.7 out of 10, from popularity 54%, activity 49%, freshness 8%.
Popularity54%
Activity49%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Fruity Alternative trend
5 featured examples from Mar 13, 2015 to Oct 22, 2016CategoryLifestyle
Grilled Berry Pizzas
Driscoll's Fruit-Topped Pizza Recipe is a Healthy Alternative to Classic Pies
Developing and marketing healthier food options that cater to consumers looking for unique, nutritious twists on classic comfort foods.
CategoryLifestyle
Tomato-Based Sushi
At fresh&co, Roma Tomatoes are Used as an Alternative to Fish in Veggie Sushi
The use of tomatoes as an alternative to fish in veggie sushi creates opportunities for innovation in the food industry.
CategoryLifestyle
Avocado Kimchi Toast
Shutterbean's Unusual Asian Avocado Toast Recipe Has a Korean Influence
Innovative recipes that take a different approach to traditional cooking methods that capture large audiences in search of more unique flavor experiences.
CategoryLifestyle
Strawberry Salsa Recipes
This Variation on a Mexican Dish is For Those Who Adhere to a Clean Diet
Opportunity for food manufacturers to develop and market innovative fruit-based salsa products.
CategoryLifestyle
Refreshing Cheese Truffles
Mint, Nuts and Berries Shape Amy in the Kitchen's Goat Cheese Balls
Suppliers of cheese-making equipment, ingredients, and accessories could benefit from the trend towards DIY cheese making.
