Category
Lifestyle
Calm Monitoring
Trend cluster
Category
Pre-Packaged
Nutrition
Consumers turn to ready-to-eat meals as a convenient form of nutrition.
4.5
Trend score
Trend
What is the Pre-Packaged Nutrition trend?
Pre-Packaged Nutrition: Time-strapped consumers who don't want to compromise their commitment to health are turning to ready-made mini meals that are infused with superfoods and pure ingredients. This approach to prepared foods speaks to the consumer desire to combine two often conflicting goals: wellness and efficiency.
Trend themes
Themes within the Pre-Packaged Nutrition trend
Three behaviours holding the trend together01
Pre-Packaged Nutrition
Consumers are turning to ready-to-eat meals infused with superfoods and pure ingredients for a convenient form of nutrition.
02
Farm-to-Table Packaging
Transparent packaging allows consumers to see the real ingredients and natural flavors of their food, which appeals to the rise in demand for farm-to-table products.
03
Chilled Nutrition Bars
Frozen snack bars with a variety of flavors and whole ingredients are becoming a popular healthy snack option.
Industry implications
What the Pre-Packaged Nutrition trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Companies can leverage the trend of pre-packaged nutrition to develop healthy and convenient food options for time-strapped consumers.
For
Packaging Industry
Developing innovative packaging that is transparent and highlights whole ingredients can help food and beverage brands appeal to the growing trend of farm-to-table products.
For
Fitness and Wellness Industry
Creating and promoting healthy snack options like preservative-free chilled nutrition bars can help fitness and wellness brands appeal to health-conscious consumers.
Trend signals
Trend signals for Pre-Packaged Nutrition
Trend score 4.5 out of 10, from popularity 58%, activity 68%, freshness 8%.
Popularity58%
Activity68%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pre-Packaged Nutrition trend
5 featured examples from Jan 31 to Oct 28, 2015CategoryLifestyle
Chilled Nutrition Bars
Omax' Preservative-Free Frozen Snack is Rich in Vitamins, Iron and Fiber
Industry that can capitalize on the growing demand for preservative-free, nutritious snacks.
CategoryLifestyle
Healthy Man Meals
Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods
Opportunity for frozen food companies to create healthier meal options with higher protein and complex carbohydrate ratios that appeal to men.
CategoryLifestyle
Beneficial Breakfast Meals
These Healthy Breakfast Options Can Be Eaten on the Move
Fast food chains can capitalize on offering healthy, low-calorie breakfast options to cater to health-conscious customers.
CategoryLifestyle
Farm-Inspired Meal Packaging
These Packages Combine Brown Paper, Light Pastels & a Viewing Window
The food packaging industry can explore new ways to incorporate transparency and natural ingredient display in their designs.
CategoryLifestyle
Frozen Fruit Cups
Wawona Frozen Foods' Single-Serve Cups are Loaded with Superfruits
Disruptive innovation opportunity: Develop new technologies and processes for freezing and packaging frozen fruit cups to extend shelf life and maintain optimal taste and texture.
