Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celiac
Convenience
Portable packaged gluten-free products ensure easy health.
3.0
Trend score
Trend
What is the Celiac Convenience trend?
Celiac Convenience: Though once upon a time, it was incredibly difficult for those with gluten intolerance - or just those looking to stay healthy - to find suitable goods to eat, the health movement has made gluten-free goods mainstream. This has resulted in convenient, on-the-go packaged gluten-free goods form both small and large corporations, signifying a greater shift in the average diet.
Trend themes
Themes within the Celiac Convenience trend
Three behaviours holding the trend together01
Gluten-free alternatives
The growth of gluten-free goods provides an opportunity for companies to create healthy food options without sacrificing taste.
02
Healthy snacking
The trend towards health-conscious eating creates an opportunity to provide on-the-go snacks with natural, nutritious ingredients.
03
Specialty dietary options
The demand for food options accommodating dietary restrictions, such as gluten-free, dairy-free and vegan, provides an opportunity for companies to cater to this growing market.
Industry implications
What the Celiac Convenience trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Creating new products like gluten-free pastas, snack bars and specialty seasonings and baking mixes.
For
Technology and Innovation
Developing advanced food technologies that will enable companies to produce healthier snack options with longer shelf lives.
For
Health and Fitness
Providing ready to eat, organic, and all-natural food products that would cater to the health and fitness trends, such as superfood snacks.
Trend signals
Trend signals for Celiac Convenience
Trend score 3.0 out of 10, from popularity 38%, activity 43%, freshness 8%.
Popularity38%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Celiac Convenience trend
9 featured examples from Dec 16, 2014 to Mar 25, 2017CategoryLifestyle
Superfood Apple Snacks
Big Slice's Kettle Cooked Snacks Are Vibrant, Playful and Healthy
Companies in this industry could expand their product lines to include more healthy snack options with innovative flavors and superfood ingredients.
CategoryLifestyle
Gluten-Free Pizza Bites
Smart Flour Foods' 'Snack Bites' are Made with a Base of Ancient Grains
The gluten-free food industry is experiencing growth as more individuals adopt gluten-free diets, leading to opportunities for new product development, such as gluten-free pizza b…
CategoryLifestyle
Takeaway Gluten-Free Soups
The Soupologie Brand Offers Healthy Dairy-Free Meals for On-the-Go
Disruptive innovation opportunity: Develop automated processes and machinery for mass-producing gluten-free and dairy-free soups to meet the increasing demand.
CategoryLifestyle
Bearded Organic Bars
The Bearded Brothers Create Gluten-Free Energy Bars with Great Taste
The organic food industry can capitalize on the trend of organic energy bars and expand their product offerings in the snack food category.
CategoryLifestyle
Wholesome Meat-Eater Treats
Beef Steak Sticks Make Great Protein-Rich On-the-Go Eats
The convenient and protein-rich attributes of these beef steak sticks cater to the growing demand for healthier snacks.
CategoryLifestyle
Gluten-Free Sandwich Thins
'Cauliflower Sandwich Thins' Offer an Alternative Use for the Vegetable
Opportunity for food manufacturers to develop and produce innovative vegetable-based food substitutes for a growing market of health-conscious consumers.
CategoryLifestyle
Carb-Free Pastas
The Quest Pasta Noodles are Gluten-Free Without Any Carbohydrates
As consumers become more health-conscious, food manufacturing companies that innovate to produce healthier, low-carb, and gluten-free products like Quest Pasta will have an edge i…
CategoryLifestyle
Gluten-Free Seed Snacks
FreeYumm's Honey & Hemp Seed Bars are a Healthy Option for Kids
Innovating the production process to create a wide range of gluten-free snacks that cater to consumers' health-conscious preferences.
CategoryLifestyle
Gluten-Free Baking Mixes
Wixon Inc. Now Offers Gluten-Free Seasonings and Baking Mixes
Food manufacturers can capitalize on the trend of gluten-free baking mixes by expanding their product lines to include more gluten-free options.
