Straying away from conventional interests, clubs cater to obscure hobbies
Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
Trend Themes
-
Hyper-niche Club — Modern clubs are tailoring to niche consumer interests for heightened appeal.
-
Eco-towns — New eco-towns could prove to be a model for many such new developments.
-
Exclusive Performance Art Clubs — Membership-based organizations that bring people together for secret events are appealing to millennials with a passion for performance art.
Industry Implications
-
Membership Clubs — Businesses can focus on offering niche memberships for like-minded individuals looking to connect and share passions.
-
Sustainability — Opportunities for creating eco-friendly communities exist in eco-towns and other large-scale living situations.
-
Experience Design — Exclusive, secretive, and other interactive and creative spaces can be designed for millennials seeking unique and shareable experiences.
