Hyper-Niche Club

Straying away from conventional interests, clubs cater to obscure hobbies

Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
187,823 Total Clicks
Mar 15 - Dec 16
This Year and Warm
LifestyleLife
Featured Examples
Hybrid Craft Studios - London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
SCORE 8.5
This Year and Hot 3,516 Clicks Pub: Dec 12, 16
Hybrid Craft Studios
London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
While London’s ‘Drink, Shop & Do’ may seem like any other crafting studio, at night, the quaint little shop transforms into the ultimate bar and club. In fact, with so many fun... [More]
Craft Beer Membership Clubs - This Club Helps Members Make and Sample Their Own Beers
SCORE 7.1
This Year and Warm 551 Clicks Pub: Aug 25, 16
Craft Beer Membership Clubs
This Club Helps Members Make and Sample Their Own Beers
Perfect for craft beer aficionados and beginners to the subject alike, this craft beer membership club hopes to offer an interactive experience to its members. The club is called the ‘... [More]
Beloved Caricature Fan Clubs - The Moomin Fan Club Celebrates the Iconic Cartoon and Book Character
SCORE 4.8
Average 526 Clicks Pub: Jan 13, 16
Beloved Caricature Fan Clubs
The Moomin Fan Club Celebrates the Iconic Cartoon and Book Character
The Moomin Fan Club celebrates the iconic children’s book character that began as a magazine caricature in Sweden. First featured in Garm magazine in 1945, Tove Jansson’s Moomin... [More]
Dog-Friendly Social Clubs - New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
SCORE 3.6
Mild 1,697 Clicks Pub: Mar 18, 15
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
Ruff Club is a New York social club that targets pet owners with a love for dogs. This dog-friendly social space is located in a 100 year-old tavern and offers an abundance of convenient services... [More]
Exclusive Performance Art Clubs - The Spring Street Social Society is a Members-Only Theater Group
SCORE 4
This Year and Average 209 Clicks Pub: Aug 25, 16
Exclusive Performance Art Clubs
The Spring Street Social Society is a Members-Only Theater Group
The Spring Street Social Society is a membership-based organization that brings people together for secret events and gatherings that “bolster the creative culture in cities across the United... [More]
Groundbreaking Eco-Towns - North West Bicester is a Government-Designated Eco-Town in the UK
SCORE 3.2
Mild 1,669 Clicks Pub: Mar 28, 15
Groundbreaking Eco-Towns
North West Bicester is a Government-Designated Eco-Town in the UK
North West Bicester is an eco-town, sanctioned and designated by the UK government, that is being described as the UK’s most sustainable development. The first residents of the area are... [More]
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