The Moomin Fan Club celebrates the iconic children's book character that began as a magazine caricature in Sweden. First featured in Garm magazine in 1945, Tove Jansson's Moomin caricatures soon expanded from a few characters to a total of 20 and are now literary icons for kids of all ages.
Members of the Moomin Fan Club are automatically given access to discounts that can be used to purchase character-inspired merchandise like mugs, children's home decor and a myriad of illustrated story books.
Despite of its long history as a Swedish children's icon, Moomin continue to stay relevant with a strong online and social media presence and community initiatives like its fan club that invites website visitors to sign up for exclusive perks and offers.
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