Category
Lifestyle
Assisted Choices
Trend cluster
Category
Experimental
Hearty
Consumers are experimenting with inventive new soup flavors.
3.3
Trend score
Trend
What is the Experimental Hearty trend?
Experimental Hearty: Looking for ways to invigorate a classic meal, consumers are turning to creative soup recipes. Whether it's combining unique flavors or updating a classic taste in a new form, this shift reveals a consumer desire for a sense of novelty even when it comes to familiar foods. Beyond health-consciousness and affordability, the growing interest in soup is based on ease of experimentation with flavor.
Trend themes
Themes within the Experimental Hearty trend
Three behaviours holding the trend together01
Experimental Soup Recipes
Consumers are experimenting with inventive new soup flavors, revealing a consumer desire for a sense of novelty even when it comes to familiar foods.
02
Healthy Fast Food Soup Options
Restaurants are offering healthier, heartier soup bowls as alternatives to traditional fast food options.
03
Global Soup Fusion
Soup recipes are being combined and customized to cater to global consumers looking for a flavor experience.
Industry implications
What the Experimental Hearty trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can experiment with new soup flavors and global fusion concepts.
For
Fast Food and Casual Dining
Quick-service and casual dining restaurants can offer healthier soup options to attract health-conscious consumers.
For
Cooking Tools and Appliances
Cooking tools and appliances manufacturers can offer consumers appliances that make preparing soup easier and more convenient.
Trend signals
Trend signals for Experimental Hearty
Trend score 3.3 out of 10, from popularity 48%, activity 43%, freshness 8%.
Popularity48%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Experimental Hearty trend
5 featured examples from Jan 13, 2015 to Jan 23, 2016CategoryLifestyle
Thai-Inspired Winter Soups
This Restaurant Has Added a New Addition to Its Line of Broth Bowls
Restaurants can capitalize on the trend of expanding broth bowls by offering their own versions of healthy and flavorful soups.
CategoryLifestyle
Pizza Soup Recipes
This Tasty Appetizer From The Garlic Pad Makes Soup More Epic Than Ever
Restaurants, food trucks, and catering companies can explore incorporating pizza soup recipes into their menus and offerings.
CategoryLifestyle
Lasagna Noodle Soups
Platings and Pairings' Lasagna Soup Transforms a Classic Noodle Dish
The convenience food industry can capitalize on the trend of lasagna noodle soups by introducing ready-to-cook soup kits with lasagna-inspired ingredients.
CategoryLifestyle
Savory Chicken Porridges
This Recipe for Chicken Porridge Serves as a Hearty Alternative to Soup
Opportunity for food and beverage companies to develop and market new, hearty alternatives to traditional soups.
CategoryLifestyle
Autumnal Apple Soups
This Cream of Pumpkin and Apple Soup Recipe Will Be a Favorite for Fall
Innovate new recipes and dishes for the autumn season
