Category
Lifestyle
Serial Snacking
Trend cluster
Category
Hidden
Healthy
Comfort foods are updated with unexpected fruit flavoring for nutritional allure.
4.4
Trend score
Trend
What is the Hidden Healthy trend?
Hidden Healthy: Taking a more subtle approach to healthy consumption, consumers are turning to fruity flavor adaptations to heighten classic comfort foods. Infusing flavors like cranberry and grapefruit into things like muffins and french toast, consumers are using subtle enhancements to add a element of nutrition to traditionally high-calorie goods.
Trend themes
Themes within the Hidden Healthy trend
Three behaviours holding the trend together01
Fruit Infused Comfort Foods
Consumers are incorporating subtler fruity flavor adaptations to heighten classic comfort foods creating unique healthy versions of meals.
02
Healthy Superfood Remixed Comfort Foods
Superfood recipes are becoming more popular among food bloggers and restaurants remixed with comfort foods to produce healthy alternatives to classic dishes.
03
DIY Miniature Fruit Pizza
DIY Miniature fruit pizza; a fun and easy activity for children to assemble their own pizza treats with juicy fruit toppings.
Industry implications
What the Hidden Healthy trend means for industry
Where the trend changes the playbookFor
Food Industry
To explore using fruits as part of the experience in the food product line to create healthier and delicious combinations.
For
Children Entertainment Industry
Adults need to create more healthy and fun activities for children, such as creating DIY miniature fruit pizzas.
For
Health and Wellness Industry
Businesses that can help consumers make healthier and conscious choices can benefit from creating fruit infused comfort foods and Superfood Remixed Comfort Foods.
Trend signals
Trend signals for Hidden Healthy
Trend score 4.4 out of 10, from popularity 64%, activity 61%, freshness 8%.
Popularity64%
Activity61%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hidden Healthy trend
4 featured examples from Jun 23 to Jul 11, 2015CategoryLifestyle
Grilled Berry Pizzas
Driscoll's Fruit-Topped Pizza Recipe is a Healthy Alternative to Classic Pies
Developing and marketing healthier food options that cater to consumers looking for unique, nutritious twists on classic comfort foods.
CategoryLifestyle
Fruity Grilled Cheeses
This Grilled Cheese Sandwich Recipe Incorporates Pineapple and BBQ Chicken
The sandwich industry could explore incorporating fruits and unconventional ingredients to add a unique twist to their offerings.
CategoryLifestyle
Miniature Fruit Pizzas
These DIY Pizza Treats are a Fun and Easy Activity for Children
Exploring creative, do-it-yourself food concepts can lead to breakthroughs in the industry.
CategoryLifestyle
Balsamic Blueberry Sandwiches
This Fruity Grilled Cheese Incorporates Blueberries and Spinach
Opportunities for food companies to develop and market new products that incorporate unconventional flavor combinations.
