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Social Snacking

An interactive element is added to snack time with socially activated dispensers

Implications - Bringing elements of social media into more conventional experiences, brands are integrating platforms like Twitter into snack machines and kitchenware items. Requiring social engagement, these socially savvy devices transform ordinary eating experiences into more communal and interactive activities, reflecting the use of social media in areas other than online engagement.
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
252,719 Total Clicks
Oct 12 - Aug 15
Warm
LifestyleFoodSocial Media
Featured Examples
Tweet-Activated Snack Machines - Walkers' Snack Vending Machine Trades Tweets for Potato Chips
SCORE 6.1
Warm 2,798 Clicks Pub: Aug 30, 14
Tweet-Activated Snack Machines
Walkers' Snack Vending Machine Trades Tweets for Potato Chips
Walkers (known as Lay’s in the US) combined a snack vending machine with a bus stop and Twitter. The result? An interactive bus advertisement that dispenses a bag of potato chips when you sent... [More]
Tweet-Rewarding Vending Machines - This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
SCORE 6.4
Warm 1,501 Clicks Pub: Aug 21, 15
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
For IKEA, the annual catalog is a big deal, and this year, it will be promoting the 2016 furniture lookbook across Canada with an IKEA vending machine that dispenses prizes in exchange for Tweets.... [More]
Snack Shaming Vending Machines - An Incentivizing Healthy Vending Machine Tweets Every Purchase Made
SCORE 5.9
Warm 3,888 Clicks Pub: Apr 25, 14
Snack Shaming Vending Machines
An Incentivizing Healthy Vending Machine Tweets Every Purchase Made
This healthy vending machine uses social media to shame you when purchasing unhealthy sweet or savoury snacks. Designed by UK based Nottinghack, the diet-encouraging dispenser tweets every time... [More]
Tweeting Cookie Dispensers - The UID Cookie Box Rewards Tweets with Crispy Treats
SCORE 4.8
Average 6,076 Clicks Pub: Oct 20, 12
Tweeting Cookie Dispensers
The UID Cookie Box Rewards Tweets with Crispy Treats
The UID Cookie Box really makes you work for your snack, but the tweeting cookie dispenser will reward you for your efforts. Designed by Daniel Jansson, Alexis Morin and Sharon Williams, the UID... [More]
Tweeting Refrigerator Stunts - This LG Fridge Sends Out a Tweet Whenever It is Opened
SCORE 5
Average 1,063 Clicks Pub: Apr 12, 14
Tweeting Refrigerator Stunts
This LG Fridge Sends Out a Tweet Whenever It is Opened
LG wanted to get people talking about its new door-in-door LG fridge and getting something online is one of the best ways to do this, however as LG notes, there aren’t a lot of compelling... [More]
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