Sure Chill is a company with a very "cool" way of doing things. All puns aside though, they managed to create a fridge that can work and cool things down with or without electricity.
During a power outage, one of the worst things that can happen is the food goes bad because there wasn't adequate refrigeration. Often, people can be seen scrambling to supermarkets and convenience stores in a mad dash to get non-perishables.
Rather than getting caught in the confusion, why not use the Sure Chill fridge? The fridge uses a specific temperature to keep food evenly chilled at all times, and a rising and lowering temperature to keep the food for up to ten days after loss of electricity. The Sure Chill will make sure you aren't left out in the 'cld' should you lose power.