Trend cluster
Category

Exotic
Homemade

Consumers turn to international flavor as a means to combat complacent palates.

Explosive Candy TrufflesHomemade Japanese BiscuitsExotic Gourmet Infant FoodRaspberry Ramen Desserts

Trend

What is the Exotic Homemade trend?

Exotic Homemade: The variety and availability of exotic flavors is rising, which has prompted consumers to try their hand at international cuisine. As the popularity of food blogs expose little known recipes and tricks, consumers are making their own traditional dishes to satisfy their desire for both exotic and homemade cuisine.

Trend themes

Themes within the Exotic Homemade trend

Three behaviours holding the trend together
01

Exotic Homemade Cuisine

With the rise of popularity in international flavors, there is a growing interest in homemade versions of traditional dishes.

02

Creativity in Cuisine

The introduction of unconventional or unusual ingredients to traditional dishes allows for a new degree of innovation in meal options.

03

Personalized Food Experience

As consumers experiment with homemade cuisine, businesses can explore opportunities to personalize and adapt their food offerings to match unique customer preferences.

Industry implications

What the Exotic Homemade trend means for industry

Where the trend changes the playbook
For

Food and Beverage

The food and beverage industry can explore opportunities to introduce exotic flavors or ingredients, and personalize food experiences to meet customer preferences.

For

DIY/ Crafting

The DIY/crafting industry can benefit from the increasing interest in homemade meals by offering tools and resources to make the process easier for consumers.

For

Health and Wellness

The health and wellness industry can take advantage of the trend towards homemade cuisine by offering resources for consumers to make nutritious meals at home.

Trend signals

Trend signals for Exotic Homemade

Trend score 1.8 out of 10, from popularity 25%, activity 22%, freshness 8%.

Popularity25%
Activity22%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America