There were brown paper shopping bags, then there were plastic bags, then there were green bags, and now here's the Iceberg Fridge. The connection and progression in this sequence may not be immediately obvious, but it is once you discover the removable cubby encased within this futuristic refrigerator.
Byeong Soo Kim's Next Generation kitchen appliance functions as a regular food chiller with shelves and compartments behind the door; however, it also incorporates a circular capsule that can be taken out. Take it empty to the supermarket and fill it up with items on your shopping list. Alternatively, the Iceberg Fridge can serve as a modern picnic basket with the capacity to keep everything cold.