Seeking efficiency, consumers turn to high-tech health regimes
Implications - Adding efficiency to everyday routine, consumers are turning to technological enhancements to make hygienic activities more adaptable. Using touchscreen features and apps to transform routine activities into more interactive experiences, these high-tech hygiene products speak to a desire to digitize their day to day lives.
Trend Themes
1. Hygiene Digitized - Consumers are turning to technological enhancements to make routine activities more interactive and efficient, such as app-controlled power toothbrushes or sanitation-alerting wristbands.
2. Smart Bathrooms - From Bluetooth-enabled gadgets like bathtubs and mirrors, to high-tech toilet paper holders and touchless toilet flushers, there is a growing trend towards making the bathroom experience more tech-savvy.
3. Smart Home Integration - The increasing popularity of hi-tech home devices like smart thermostats and security cameras is likely encouraging the growth of smart, interactive devices for the bathroom.
Industry Implications
1. Healthtech - Hygiene digitization through products like the Hyginex bracelet and app-controlled toothbrushes shows potential for innovation in the healthcare and medical industries.
2. Home Decor - The increasing presence of high-tech gadgets in the bathroom presents new opportunities for the home decor industry to integrate smart devices into their designs.
3. Consumer Electronics - As more bathroom gadgets incorporate smart technology and app integration, the consumer electronics industry stands to benefit from the increase in demand for these products.
