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Theatrical Out-of-Home

Billboards incorporate interactive enhancements for engagement

Implications - Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers.
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
118,369 Total Clicks
Jan 12 - Sep 14
Mild
WorldMarketingTravelInteractiveBillboards
Featured Examples
Freshly Painted Food Billboards - Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live
SCORE 5.6
Warm 1,063 Clicks Pub: Aug 28, 14
Freshly Painted Food Billboards
Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live
There are a lot of billboards with large pictures of food on them that will make you hungry, but while creating this billboard ad for Greggs, artist Hammo probably worked up quite an appetite himself.... [More]
Spinning Billboard Swings - The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
SCORE 2.4
Untested 1,453 Clicks Pub: Jan 23, 12
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
When a group of artists decide to hijack a giant display of urban advertisement you get the Kolotoc 'Merry-Go-Round', and it definitely isn't just your average amusement park ride but a swing that makes… [More]
Aerial Dronevertising - Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
SCORE 4
Mild 872 Clicks Pub: Jul 28, 14
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
It’s not uncommon to have to crane your head skywards to see some advertisements that are posted way up high, or occasionally see a plane making use of aerial advertising, but Wokker’s &#... [More]
Live Travel Billboards - The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
SCORE 2.9
Mild 910 Clicks Pub: May 14, 14
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
To prove that you can book a trip for the price of dinner at a restaurant, travel booking website Transavia staged ‘The Takeoff’ to go with one of its big billboards in Paris. The... [More]
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