Category
Lifestyle
Assisted Choices
Trend cluster
Category
Theatrical
Out-of-Home
Billboards incorporate interactive enhancements for engagement.
3.4
Trend score
Trend
What is the Theatrical Out-of-Home trend?
Theatrical Out-of-Home: Enhancing ordinary campaigns with heightened entertainment, marketers are turning to theatrical elements to make billboards more engaging. Using actors and live demonstrations to elevate ads with cinematic qualities, these billboards reflect the use of flashier marketing tactics to wow consumers.
Trend themes
Themes within the Theatrical Out-of-Home trend
Three behaviours holding the trend together01
Theatrical Out-of-Home
Theatrical elements are being used to make billboards more engaging.
02
Innovative Billboard Interactivity
Billboards are incorporating interactive elements, such as swings and live demonstrations, to further captivate consumers.
03
Aerial Advertising
Advertisers are using drones to showcase their products and services, with Wokker's ad-carrying drones increasing local deliveries by about 40% in Moscow.
Industry implications
What the Theatrical Out-of-Home trend means for industry
Where the trend changes the playbookFor
Advertising and Marketing
Creative agencies can leverage the use of theatrical elements, interactive features, and aerial advertising to make their campaigns more engaging and memorable.
For
Entertainment
Live demonstrations and theatrical elements incorporated into billboards can create a more immersive experience for consumers, enhancing their enjoyment of the advertisement while promoting the product.
For
Drone Technology
With the use of drones for advertising making a significant impact on the industry, there is an opportunity for drone manufacturers to develop ad-specific drones that can carry larger, more complex billboard displays.
Trend signals
Trend signals for Theatrical Out-of-Home
Trend score 3.4 out of 10, from popularity 61%, activity 33%, freshness 8%.
Popularity61%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Theatrical Out-of-Home trend
4 featured examples from Jan 23, 2012 to Aug 29, 2014CategoryMarketing
Freshly Painted Food Billboards
Gregg's Billboard Ad Has an Artist Prepare Food Paintings Live
The outdoor advertising industry can leverage live art billboards to capture attention and stand out in a crowded advertising landscape.
CategoryArt & Design
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
Advertising agencies can explore the concept of combining amusement park rides with advertising for a unique and engaging approach to advertising.
CategoryMarketing
Aerial Dronevertising
Wokker's Ad-Carrying Drones Takes Aerial Advertising to New Heights
The advertising industry can benefit from dronevertising by creating innovative and captivating aerial campaigns for their clients.
CategoryMarketing
Live Travel Billboards
The Takeoff by Transavia Makes Its Advertisement Absolutely Unmissable
There is an opportunity for advertising agencies to create more engaging campaigns that leverage technology and experiential marketing to make their ads stand out in a crowded mar…
