Trend cluster
Category

Aided
Infusion

A shift towards more exotic flavors sees consumers utilizing infusers.

Herb-Infusing Kitchen ToysBuilt-In Infuser MugsHerb Preparation BowlsVegetable-Shaped Herb InfusersMeat-Mimicking Flavor Pods

Trend

What is the Aided Infusion trend?

Aided Infusion: Consumer palates have become more accustomed to exotic flavors, which is seeing them infuse meals with herbs and spices via convenient infusers. This utilization of fresh ingredients shows a consumer preference to take control of how their food tastes as opposed to using prepackaged spices or dressings.

Trend themes

Themes within the Aided Infusion trend

Three behaviours holding the trend together
01

Exotic Flavor Preference

Consumer palates have become more accustomed to exotic flavors, prompting food infusers to become more popular.

02

Fresh Ingredient Control

Consumers' preference to take control of how their food tastes is leading them to use infusers with fresh ingredients.

03

Customized Flavor Experience

Infusing oil misters and herb infusers enable users to add custom flavors to their food while reducing the amount of oil needed.

Industry implications

What the Aided Infusion trend means for industry

Where the trend changes the playbook
For

Food Infusers

The food infuser market is on the rise due to consumers' desire for more control over flavor and the preference for fresh ingredients.

For

Cooking Tools and Gadgets

The demand for cooking tools and gadgets has increased as consumers look for ways to improve the taste and presentation of their meals.

For

Home Cooking

The trend towards home cooking has increased, leading to a rise in demand for kitchen tools and gadgets that can help improve flavor and simplify food preparation.

Trend signals

Trend signals for Aided Infusion

Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.

Popularity73%
Activity67%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe

Evidence

Examples of the Aided Infusion trend

6 featured examples from Jan 30, 2014 to Feb 23, 2016