Classic bartending sees a revival as consumers crave nostalgic indulgence
Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail.
Trend Themes
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Mixology Revival — Classic bartending sees a revival as consumers crave nostalgic indulgence.
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Multisensory Scented Cocktails — Exploring smells in cocktails which can add a third element to our traditional experiences.
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DIY Mixology Services — People are looking to learn new skills through hands-on interactive experiences.
Industry Implications
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Food and Beverage — Innovative approaches using flavor, smell and sight in the drinks industry can offer a unique experience.
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Hospitality — DIY mixology services and interactive engagements can transform the way customers interact in bars and hotels.
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E-commerce — Connected mixology tools can offer a modern take on sales and marketing to reach a wider global audience.
