Brands encourage product sharing to create a more approachable image
Implications - As brands strive to create a more communal atmosphere around product consumption, the implementation of campaigns and products that boast sharing are on the rise. Often offering money savings or other benefits, the products and campaigns create a more wholesome, approachable image for the brands.
Trend Themes
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Shared Consumption — Brands are encouraging product sharing to create a more approachable image.
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Environmental Awareness — Eco-Conscious Cup Shares is a recycling initiative that encourages drinking from reusable mugs.
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Interactive Promotions — Sweet-Sharing Promotions are a type of interactive promotional tactic used by brands to solidify brand image.
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Fun & Social Sharing — Dual Straw Drinks and Chitchat-Encouraging Cakes are two examples of how sharing is being used to encourage fun and build social connection.
Industry Implications
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Consumer Goods — Shared Consumption and Sweet-Sharing Promotions are creating new opportunities for consumer good products.
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Food & Beverages — Chitchat-Encouraging Cakes and Dual Straw Drinks are just two examples of how sharing is being exploited within the food and beverage industry.
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Environmentalism — Eco-Conscious Cup Shares and the general trend towards Shared Consumption provide opportunities for eco-concscious innovation.
