Category
Tech
Automated Upkeep
Trend cluster
Category
Edible
Play
Heightening experiences, consumers turn to elements of play that incorporate food.
4.2
Trend score
Trend
What is the Edible Play trend?
Edible Play: Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
Trend themes
Themes within the Edible Play trend
Three behaviours holding the trend together01
Playful Foods
Consumers are seeking innovative ways to incorporate playful aspects integral within food-based products, thus leading to the rise of play-inspired food trends.
02
Edible Activities
By encouraging interactions with edible games and toy kits, companies can provide an engaging experience for consumers while elevating the pleasure of snacking.
03
Food Personalization Kits
Artistic and interactive food personalization kits provide a fun and convenient way to create uniquely personalized snacks and edible items.
Industry implications
What the Edible Play trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Edible play innovations can provide an opportunity for the industry to leverage novel and innovative methods to engage consumers and elevate the snacking experience.
For
Toys and Games
Combining food and gaming encourages unconventional methods of consumption and creates immersive experiences around edibles, thus presenting innovative business opportunities to the toy and game industry.
For
Consumer Goods
The concept of personalization has always been crucial in consumer goods. Edible personalization kits provide a unique opportunity to capitalize on this trend with innovative marketing.
Trend signals
Trend signals for Edible Play
Trend score 4.2 out of 10, from popularity 67%, activity 50%, freshness 8%.
Popularity67%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Play trend
4 featured examples from Jan 18, 2015 to May 2, 2016CategoryLife-Stages
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
Incorporating candy-flavored bubbles into toys and games can enhance the overall experience for children, leading to innovative product opportunities.
CategoryLife-Stages
Chocolate Egg-Decorating Kits
This Easter Craft Helps Kids Personalize Egg-Shaped Chocolates
The food and beverage industry stands to benefit from the trend of edible marker kits, as they offer new and unique ways to engage with customers and provide customizable food opt…
CategoryLife-Stages
Building Block Pizzas
This Inedible Piece of Pizza is Recreated Using Colorful LEGO Bricks
Food companies and restaurants can explore incorporating LEGO-inspired food replicas as part of their marketing campaigns or as display items to attract customers and engage with…
CategoryLife-Stages
Vegetable Stacking Games
This DIYJenga-Inspired Game Concludes with a Healthy Snack
The food and beverage industry can benefit from incorporating edible entertainment into their products and services.
