Category
Art & Design
Shelf Heirlooms
Trend cluster
Category
Pet
Excess
Moving beyond functionality, owners turn to over-the-top pet products to show off.
4.9
Trend score
What's Happening
What is the Pet Excess trend?
Pet Excess: Affluent pet owners are turning to over-the-top furniture and decor to show off their dedication to their pets. Inspired by products geared toward humans, this product design speaks to the increasingly blurred line between pet owners and parents.
Trend themes
Themes within the Pet Excess trend
Three behaviours holding the trend together01
Luxury Pet Products
Pet owners are investing in luxury pet furniture as a way to show off their dedication to their pets and make their pets feel more at home, creating opportunities for expensive, high-quality pet products.
02
Pet Furniture as Decor
Pet furniture is becoming more integrated into home decor, creating opportunities for designers to create pet furniture that not only serves its intended purpose but also matches or complements existing decor.
03
Functional Pet Furniture
Pet furniture is being designed to serve multiple purposes, such as fold-out cots that save space, creating opportunities for designers to innovate and create furniture that is both practical and attractive.
Industry implications
What the Pet Excess trend means for industry
Where the trend changes the playbookFor
Pet Industry
Luxury pet furniture is part of a growing trend in the pet industry, where high-end products are being developed to meet the demands of affluent pet owners.
For
Furniture Industry
Pet furniture is becoming more integrated into home decor, creating opportunities for designers in the furniture industry to create pieces that can serve dual purposes as both furniture and pet accessories.
For
Home Decor Industry
Pet furniture is now, more than ever before, becoming a part of home decor, creating opportunities for designers in the home decor industry to create products that complement existing decor while still serving their intended purpose.
Trend signals
Trend signals for Pet Excess
Trend score 4.9 out of 10, from popularity 68%, activity 71%, freshness 8%.
Popularity68%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pet Excess trend
6 featured examples from Aug 8, 2013 to Aug 30, 2014CategoryArt & Design
Extravagant Pet Furniture
The Dogghaus Luxury Dog Beds are Made for Pampered Pets
Pet retailers can tap into the trend of extravagant pet furniture by offering a wide selection of high-end pet beds and furniture to cater to the demand of pet owners.
CategoryArt & Design
Extravagant Pet Furniture
Architect Pets Creates Luxurious Furniture for Cats and Dogs
Disruptive innovation opportunity: Incorporate high-quality faux fur blankets and premium materials into pet furniture, providing luxurious options for pet owners looking for exce…
CategoryLifestyle
Feline Drinking Fountains
This Handmade Drinking Fountain is Perfect for Keeping Felines Hydrated
The pet accessories industry can capitalize on the demand for innovative products like feline drinking fountains.
CategoryLifestyle
Sophisticated Pet Sofas
The Library Dog Sofa is a Gorgeous and Roomy Pet Bed
Leverage the growing demand for high-end pet furniture by expanding product lines to include sophisticated and well-designed pet sofas and beds.
CategoryLifestyle
Art Deco Dog Homes
Pamper Your Precious House Animal with the Pet Suite
Disruptive innovation opportunities exist in the pet accessories industry to develop upscale, stylish products for pets.
CategoryLifestyle
Fold-Out Canine Cots
This Pet Bed Features a Modern Design and Saves Space
Opportunities to cater to urban pet owners by designing pet supplies that are space-efficient and multi-functional.
