Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vitamin
Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul.
3.8
Trend score
Trend
What is the Vitamin Prestige trend?
Vitamin Prestige: As the health-conscious movement continues, medical and wellness products are incorporating more aesthetics as a means to heighten appeal. Offering nutritional supplements and products through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal.
Trend themes
Themes within the Vitamin Prestige trend
Three behaviours holding the trend together01
Aesthetic Medical Products
Brands are incorporating more aesthetics in their medical and wellness products through artistic and sophisticated packaging, creating a sense of exclusive appeal.
02
Color-Coded Branding
Brands are using different colors to categories varieties of products and create a strong visual statement.
03
Design-Conscious Medical Supplies
Design approaches are being rethought across different product verticals to better appeal to changing consumer preferences.
Industry implications
What the Vitamin Prestige trend means for industry
Where the trend changes the playbookFor
Beauty and Wellness
Incorporation of artistic and sophisticated packaging can improve visual appeal, creating a sense of exclusive appeal in the beauty and wellness industry.
For
Medical Supplies
By using colors and textures, brands can differentiate their product range and appeal to a wide range of consumers in the medical supplies industry.
For
Sustainability
Brands can focus on eco-friendly packaging solutions in the medical industry while catering to the needs of health-conscious consumers that are concerned about the impact of packaging on the environment.
Trend signals
Trend signals for Vitamin Prestige
Trend score 3.8 out of 10, from popularity 52%, activity 54%, freshness 8%.
Popularity52%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vitamin Prestige trend
5 featured examples from Sep 25, 2014 to Sep 7, 2016CategoryLifestyle
Typographic Remedy Branding
The Systagenix Wound Management Brand Identity is Sleek and Textual
The trend of using textual graphics in medicine packaging presents opportunities for disruptive innovation in the design and branding industry.
CategoryLifestyle
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation.
CategoryLifestyle
Design-Conscious Medical Supplies
The Microbist Medical Kit Supplies are Visually Appealing
Opportunity for disruption: Design and manufacture medical supplies with stylish and visually appealing packaging concepts.
CategoryMarketing
Independent Vitamin Packaging
Vita Box Separates Medicine into Daily Doses
Opportunities to introduce innovative packaging solutions into the pharmaceutical industry to increase convenience for consumers
CategoryMarketing
Textured Supplement Branding
Biocol's Natural Medicines Have a Unique Graphic Brand Identity
Biocol's branding approach to natural medicines opens up opportunities for brands operating in the natural medicine industry to embrace playful and colorful packaging designs.
