Products become more rugged to the delight of scrupulous consumers
Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Trend Themes
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Ruggedization — Products are being made more rugged to withstand extreme outdoor weather and rough usage, to the appeal of consumers.
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Adventurous Products — Products are being designed with adventure in mind and to appeal to the consumers who want to use them for outdoor activities.
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Convertible Products — Products that can transform into multiple products or perform multiple functions are emerging, providing convenience and utility to consumers.
Industry Implications
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Outdoor and Adventure Gear — Manufacturers of outdoor gear and adventure products can expand the capabilities of their products by integrating rugged materials and design features.
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Transportation — Transportation companies and manufacturers can improve their offerings by producing products that are hybridized, convertible or can withstand tough outdoor conditions.
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Luggage and Travel Accessories — Companies can appeal to consumers who want luggage and travel accessories that can double up as other products or withstand various outdoor weather conditions.
7 Featured, 63 Examples:
698,616 Total Clicks
Date Range:
May 14 — Apr 16
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Consumer Insight Topics:
