Entertained Pranking

Companies that specialize in entertainment use pranks as marketing tools

Implications - Brands within the entertainment sphere are more frequently using humorous pranks in order to market their services or products. Such campaigns align perfectly with the entertainment industry's inherent purpose, and give consumers incentive to establish authentic connections with the brands in question.
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
25,231 Total Clicks
Jan 17 - Aug 18
This Quarter and Mild
Marketing
Featured Examples
Frightening Movie Promotions - The Rings Movie Marketers Pranked Unsuspecting Strangers
SCORE 6.1
Warm 494 Clicks Pub: Jan 23, 17
Frightening Movie Promotions
The Rings Movie Marketers Pranked Unsuspecting Strangers
The Rings movie will be released in the month of February and one of its promotions involved scaring unsuspecting people at an electronics store in upstate New York. The promotion was set up in... [More]
Real-Time Zombie Games - The Walking Dead Turned Facebook Live into a Live-Action Video Game
SCORE 4.9
Average 361 Clicks Pub: Mar 7, 17
Real-Time Zombie Games
The Walking Dead Turned Facebook Live into a Live-Action Video Game
To promote The Walking Dead, a number of terrifying PR pranks and zombie games have been launched in the past. In order to capture the attention of fans in an entirely new way, a real-time, live-... [More]
VR Kitty Campaigns - 'CatVR' is an April Fools Gag by Zoos Victoria and the RSPCA
SCORE 4.5
This Year and Average 147 Clicks Pub: Apr 28, 18
VR Kitty Campaigns
'CatVR' is an April Fools Gag by Zoos Victoria and the RSPCA
Everyone inherently recognizes that cats are the most intelligent animals on the planet; CatVR is merely a new product that acknowledges that fact explicitly. Or at least it would if it existed.... [More]
Humorous Streaming Service Pranks - Netflix and Seth Rogen Joined Forces for a Charitable Cause
SCORE 3.5
This Year and Mild 84 Clicks Pub: Apr 3, 18
Humorous Streaming Service Pranks
Netflix and Seth Rogen Joined Forces for a Charitable Cause
Netflix and Seth Rogen partnered in a humorous April Fools ad spot in which the streaming service claimed to have acquired exclusive rights to the Canadian comedy actor. The playful stunt was... [More]
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