Direct Social

Social media platforms offer interactive, direct-purchase features

Implications - Social media platforms kept afloat by ad revenue are now creating direct-purchase functions, whether interactive or still in traditional picture or video forms. These functions create additional sources of revenue for the brands and the social media platforms themselves, while offering consumers simplified, convenience-minded methods of purchase.
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
43,976 Total Clicks
Jul 17 - Aug 18
This Week and Warm
Pop CultureMarketing
Featured Examples
Interactive AR Messengers - The New AR Facebook Messenger Camera Effects Create Engaging Experiences
SCORE 8.7
This Year and V. Hot 2,057 Clicks Pub: May 3, 18
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
At the F8 developer conference, Facebook announced AR Facebook Messenger features to give developers the ability to add interactive augmented reality effects to bots, which has the potential to help... [More]
Social Media Sneaker Sales - Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
SCORE 7.4
Warm 4,278 Clicks Pub: Jul 6, 17
Social Media Sneaker Sales
Nike and Instagram Teamed Up to Sell Sporting Goods to Younger Buyers
In attempt to connect with younger buyers, Nike and Instagram will be teaming up to create a new retail platform for the sneaker company. Instagram plans to expand beyond photo sharing, branching... [More]
Pizza-Purchasing Social Lenses - Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
SCORE 6.6
This Month and Warm 398 Clicks Pub: Jul 30, 18
Pizza-Purchasing Social Lenses
Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
In addition to the many fun and interactive augmented reality lenses that it offers, Snapchat is now offering shoppable AR lenses to brands. One of the newest ones has been launched with Domino’... [More]
Virtual Supermarket Sommeliers - Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
SCORE 6.4
This Year and Warm 569 Clicks Pub: Feb 7, 18
Virtual Supermarket Sommeliers
Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger
In order to help consumers with the process of selecting a wine to purchase, discount supermarket chain Lidl launched a “winebot” on Facebook Messenger by the name of ‘Margot.’... [More]
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