Realistic vegetarian meat products hit the mass market via fast food chains
Implications - As consumers become more aware of and concerned with the origins of their food, a shift toward both more natural and plant-based foods has taken place. Though not previously widely available, meat alternatives that closely resemble meat have been gaining traction over the past few years and are now becoming widely available by way of fast food chains. Signifying an openness to more sustainable yet science-based food products, this shift could potentially popularize plant-based diets with an even wider audience.
Workshop Question - What's something your consumers in feel guilty about as it pertains to your business? How could you provide them with a way to alleviate or avoid that feeling?
Trend Themes
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Plant-based Alternatives — Meat alternatives that closely resemble meat are becoming widely available through fast food chains, pointing toward a shift in more sustainable yet science-based food products.
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Meatless Food Craze — The introduction of the plant-based meat, such as those from Impossible Foods, is opening up opportunities for restaurants to popularize plant-based meat options to consumers.
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Better for You Menus — Health-focused entrée menus that are packed with nutrient-dense superfoods, Asian-inspired flavors and meatless options are challenging traditional fast food expectations.
Industry Implications
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Food Service Industry — The food service industry can take advantage of the demand for plant-based products and introduce more plant-based alternatives to cater to all types of consumers.
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Food Production Industry — The innovation of upscale plant-based products and the Vegan and Vegetarian Markets can create opportunities for the food production industry to produce high-quality meat alternatives for the market.
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Retail Industry — The retail industry has the potential to increase meatless options on their own menus and offer healthier alternatives to consumers.
