Museums court streetwear collectors with commemorative fashion pieces
Implications - Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This progression highlights the need for older institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections, therefore expanding on the experience of the art in a way that makes it feel accessible to all.
Workshop Question - How can you make the experience of your brand more accessible to a wider audience?
Trend Themes
-
Wearable Art Collaboration — Inspired by the cultural obsession with streetwear, iconic art institutions are collaborating to create limited edition pieces that border on wearable art. This trend highlights opportunities for old institutions to pique the interest of new audiences by offering covetable branded merchandise that patrons will want to acquire for their personal collections.
-
Art-inspired Fashion Capsule — The celebration of artwork and photography, by partnering with artists and photographers to craft limited capsule of graphic pieces fashion, provides marketing opportunities that create interest and attraction to the product.
-
Artistic Skateboarding Boards — Integrating art and creativity into the design of sporting products, speaks to the emerging market of artistic collaboration in developing trendy and innovative products that capture the attention of consumers.
Industry Implications
-
Museum Industry — Museums are partnering with streetwear brands and artists to create limited edition fashionable pieces, which offer an opportunity for innovative product development that highlights and extends the art experience for museum visitors.
-
Sporting Product Industry — Collaborating with designers or artists to create artistic products, such as in skateboarding decks, provides an opportunity to innovate the sport equipment market and offer creative and attractive design to consumers.
-
Fashion Industry — Producing limited fashion collections inspired by art, offers opportunities to develop products that challenge the standard design and provide innovative trend-setting clothing that creates a unique connection with their audience.
5 Featured, 42 Examples:
119,669 Total Clicks
Date Range:
Jan 18 — Aug 18
Trending:
Warm
Consumer Insight Topics:
