Alternative Comfort

In-flight comfort is elevated for individuals in economy class

Implications - Air travel companies are accommodating the needs of individuals in economy class by offering in-flight comfort that is low in cost for the companies, but that enhances the perceived luxury of travel for the consumer. These enhancement initiatives aim to improve the public perception of economy class for consumers seeking affordable but elevated travel experiences.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
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64,478 Total Clicks
Jun 17 - Aug 18
This Quarter and Average
Art & Design
Featured Examples
In-Flight Bunk Beds - Airbus Bunk Beds are Set to Change Comfort in Air Travel
SCORE 8.3
This Year and Hot 2,955 Clicks Pub: Apr 16, 18
In-Flight Bunk Beds
Airbus Bunk Beds are Set to Change Comfort in Air Travel
Air travel is often marred by cramped and uncomfortable seating, but the new installation of Airbus bunk beds could make long flights that much more bearable. Created alongside Plasir-based Zodiac... [More]
In-Flight Mindfulness Programs - Cathay Pacific's Yoga and Meditation Program is Available to Fliers
SCORE 4.3
This Year and Average 325 Clicks Pub: Jan 31, 18
In-Flight Mindfulness Programs
Cathay Pacific's Yoga and Meditation Program is Available to Fliers
Cathay Pacific recently launched an in-flight yoga and meditation program that targets travelers seeking a calm and mindfulness-focused experience. The airline’s wellness-focused service is... [More]
Inflatable In-Flight Hammocks - 'Fly Legs Up' Hammocks Make Long-Haul Coach Flights More Bearable
SCORE 5.2
Warm 380 Clicks Pub: Jun 17, 17
Inflatable In-Flight Hammocks
'Fly Legs Up' Hammocks Make Long-Haul Coach Flights More Bearable
‘Fly Legs Up’ is an inflatable in-flight hammock that improves the comfort of long-haul flights. Easy-to-use straps attach the Fly Legs up to your folding table and inflatable pillows... [More]
In-Flight Temperature-Reporting Apps - 2Hot2Cold Helps Passengers Report Uncomfortable Temperatures
SCORE 3.8
This Quarter and Mild 91 Clicks Pub: Aug 6, 18
In-Flight Temperature-Reporting Apps
2Hot2Cold Helps Passengers Report Uncomfortable Temperatures
Any frequent traveller is familiar with the uncomfortable feeling of being on a plane that doesn’t regulate its temperature, a problem which a new app called 2Hot2Cold is aiming to confront.... [More]
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