Category
Lifestyle
Assisted Choices
Trend cluster
Category
Brain
Gym
Brands create spaces that aim to enhance mental fitness alongside physical.
5.8
Trend score
Trend
What is the Brain Gym trend?
Brain Gym: Brands are aiming to create all-encompassing fitness spaces by incorporating programs designed to boost mental health. Creating fitness studios and programs centered around this area of expertise caters to a niche consumer base concerned with enhanced customization when it comes to their health and wellness.
Trend themes
Themes within the Brain Gym trend
Three behaviours holding the trend together01
Mental Fitness Programs
Brands are creating fitness programs and spaces that center around promoting mental fitness alongside physical health.
02
Gamified Training
Brands are using gamification to create training programs that strengthen cognitive, neurological, and motor efficiency in users.
03
Jet Lag Solutions
Brands are developing solutions to the negative effects of jet lag, such as fitness classes and airline amenities.
Industry implications
What the Brain Gym trend means for industry
Where the trend changes the playbookFor
Fitness Industry
The fitness industry is adapting to the trend of mental fitness in order to provide customers with more holistic wellness solutions.
For
Gamification Industry
The gamification industry can provide solutions for brands looking to incorporate fun and engaging mental and physical training programs.
For
Travel Industry
The travel industry can improve customer experiences by offering effective jet lag solutions like fitness classes and amenities.
Workshop question
How could your brand prioritize consumer desires for both physical and mental well-being?
Trend signals
Trend signals for Brain Gym
Trend score 5.8 out of 10, from popularity 88%, activity 78%, freshness 8%.
Popularity88%
Activity78%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Brain Gym trend
4 featured examples from Jun 6 to Aug 3, 2018CategoryLifestyle
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
The meditation industry can embrace disruptive innovations by diversifying meditation experiences based on individual preferences.
CategoryLifestyle
Gamified Training Activities
SmartFit's Programming Trains Both the Brain and the Body
The fitness industry can embrace gamified training to attract more customers and enhance workout experiences.
CategoryLifestyle
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Companies in the sportswear industry can create clothing and gear that promote mindfulness and mental fitness in sports and exercises.
CategoryWorld
Jet Lag-Targeted Fitness Classes
Delta and Equinox Partnered to Offer Jet Lag Workout Classes
Jet lag fitness classes can provide an edge and differentiate businesses in the highly competitive travel industry.
