Brain Gym

Brands create spaces that aim to enhance mental fitness alongside physical

Implications - Brands are aiming to create all-encompassing fitness spaces by incorporating programs designed to boost mental health. Creating fitness studios and programs centered around this area of expertise caters to a niche consumer base concerned with enhanced customization when it comes to their health and wellness.

Workshop Question - How could your brand prioritize consumer desires for both physical and mental well-being?
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62,901 Total Clicks
Jun 18 - Aug 18
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Featured Examples
Mental Fitness Studios - Toronto's MINDSET Brain Gym Offers Exercises for the Mind
SCORE 9.4
This Year and V. Hot 4,960 Clicks Pub: Aug 3, 18
Mental Fitness Studios
Toronto's MINDSET Brain Gym Offers Exercises for the Mind
An increase in consumers adopting mindful practices has created a demand for everything from in-office yoga services to guided mindfulness retreats to urban meditation studios—Toronto’s... [More]
Gamified Training Activities - SmartFit's Programming Trains Both the Brain and the Body
SCORE 8.4
This Year and Hot 3,268 Clicks Pub: Jun 7, 18
Gamified Training Activities
SmartFit's Programming Trains Both the Brain and the Body
SmartFit is pioneering gamified training for youth and adults. With a series of activities that are specifically designed to strengthen “cognitive, neurological, and motor efficiency,”... [More]
Mind-Training Running Tracks - ASICS Celebrates Mindful Sport Practices During Global Running Day
SCORE 8
This Year and Hot 894 Clicks Pub: Jun 6, 18
Mind-Training Running Tracks
ASICS Celebrates Mindful Sport Practices During Global Running Day
Footwear brand ASICS advocates for the benefits of mindful sports with the release of a running track, geared toward training both the body and the mind. The ‘ASICS Blackout Track’ is a... [More]
Jet Lag-Targeted Fitness Classes - Delta and Equinox Partnered to Offer Jet Lag Workout Classes
SCORE 6.8
This Year and Warm 698 Clicks Pub: Jul 9, 18
Jet Lag-Targeted Fitness Classes
Delta and Equinox Partnered to Offer Jet Lag Workout Classes
Jet lag can be a massive hindrance during one’s vacation, so Delta and Equinox partnered to offer jet lag workout classes aimed at those tired travelers. The workouts were designed to negate... [More]
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