Category
World
Layered Getaways
Trend cluster
Category
Experiential
Transit
Transit experiences are redefined through unique features & partnerships.
1.5
Trend score
Trend
What is the Experiential Transit trend?
Experiential Transit: Public transit systems are turning to unexpected partnerships to reinvent traditional transit experiences into something more engaging and memorable. A creative way to divert commuter’s attention away from concerns over delays and commuter time, transit companies are integrating fun, interactive enhancements that help bypass time through elements of surprise and delight. Whether it be tapping the comedic talent of Hollywood actors or partnering with popular ridesharing services to simplify trips, these examples showcase a willingness from traditional organizations to adapt and modify their services to become more consumer-friendly.
Trend themes
Themes within the Experiential Transit trend
Three behaviours holding the trend together01
Experiential Transit
Transit companies are integrating fun, interactive enhancements to improve the consumer experience.
02
Ridesharing Public Transit
Replacing public transit with ridesharing platforms shows the potential of ridesharing for public transportation.
03
Multi-Model Transportation Planning
Combining public transit with car-share services like Lyft encourages individuals to use public transit more frequently.
Industry implications
What the Experiential Transit trend means for industry
Where the trend changes the playbookFor
Transportation
Traditional transportation companies are adapting to changing consumer expectations and partnering with new technology companies.
For
Entertainment
Comedic talents like Seth Rogen are being used by traditional transit companies to improve the consumer experience.
For
Smart Cities
Cities and municipalities are incorporating ridesharing platforms and multi-model transportation planning in their plans for smart city infrastructure.
Workshop question
Think of an area of your business that isn't as consumer-focused. How could you change that? What adjacent industries could you pull from to make that more experiential?
Trend signals
Trend signals for Experiential Transit
Trend score 1.5 out of 10, from popularity 17%, activity 21%, freshness 8%.
Popularity17%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Experiential Transit trend
4 featured examples from Jan 29, 2017 to Jul 27, 2018CategoryTech
Ridesharing Pubic Transit
The Via Ridesharing Platform Has Replaced Arlington's Public Transit
The transportation industry can leverage the integration of ridesharing platforms as a means to modernize existing public transit systems and cater to changing consumer preference…
CategoryPop Culture
Subway Radio Initiatives
Kemet Radio is Producing Education Radio Programming for Cairo Commuters
The transportation industry can adopt educational audio programming to offer a value-added service to commuters which can help in improving overall customer experience.
CategoryAutos
Public Transit Planning Updates
The Dallas Area Rapid Transit Partnered with Lyft
Exploring opportunities for integrating different transportation modes to optimize travel experiences.
CategoryPop Culture
Canadian Comedian-Voiced Transit Systems
Vancouver Public Transit Will Feature Seth Rogen's Voice
Public transportation companies have the opportunity to collaborate with celebrities and create innovative marketing strategies that enhance the passenger experience.
