Brands that specialize in shaving products prioritize eco-friendly formulations
Implications - With the oversaturation of the hair-grooming products on the market has come brands’ moving towards eco and skin-friendly formulations that allow them to differentiate their products. The use of environmental concern and organic formulations enables these brands to cater to consumers who prioritize eco consciousness into their everyday routines.
Workshop Question - How could your brand easily integrate environmentally-friendly properties or elements into its products/services, or company as a whole?
Trend Themes
1. Eco-friendly Formulations - Brands are moving toward eco and skin-friendly formulations, allowing them to cater to consumers who prioritize eco consciousness into their everyday routines.
2. Historically-inspired Grooming Products - More brands are choosing to stand apart from competitors by borrowing from historic rituals.
3. Reducing Plastic Waste - Companies are making an effort to reduce plastic waste through innovative packaging solutions like refill boxes.
Industry Implications
1. Personal Care - Consumers are prioritizing eco-friendliness, sustainability and natural products in personal care.
2. Men's Grooming - Brands are offering eco-friendly, organic and sustainable grooming products for men.
3. Women's Shaving - Clean-label shaving systems that prioritize protective, all-natural ingredients are gaining popularity among women.
