Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Grooming
Brands that specialize in shaving products prioritize eco-friendly formulations.
3.1
Trend score
Trend
What is the Eco Grooming trend?
Eco Grooming: With the oversaturation of the hair-grooming products on the market has come brands’ moving towards eco and skin-friendly formulations that allow them to differentiate their products. The use of environmental concern and organic formulations enables these brands to cater to consumers who prioritize eco consciousness into their everyday routines.
Trend themes
Themes within the Eco Grooming trend
Three behaviours holding the trend together01
Eco-friendly formulations
Brands are moving toward eco and skin-friendly formulations, allowing them to cater to consumers who prioritize eco consciousness into their everyday routines.
02
Historically-inspired grooming products
More brands are choosing to stand apart from competitors by borrowing from historic rituals.
03
Reducing plastic waste
Companies are making an effort to reduce plastic waste through innovative packaging solutions like refill boxes.
Industry implications
What the Eco Grooming trend means for industry
Where the trend changes the playbookFor
Personal Care
Consumers are prioritizing eco-friendliness, sustainability and natural products in personal care.
For
Men's Grooming
Brands are offering eco-friendly, organic and sustainable grooming products for men.
For
Women's Shaving
Clean-label shaving systems that prioritize protective, all-natural ingredients are gaining popularity among women.
Workshop question
How could your brand easily integrate environmentally-friendly properties or elements into its products/services, or company as a whole?
Trend signals
Trend signals for Eco Grooming
Trend score 3.1 out of 10, from popularity 52%, activity 33%, freshness 8%.
Popularity52%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Eco Grooming trend
7 featured examples from Jan 20, 2017 to Aug 1, 2018CategoryEco
Boxed Shower Gels
Bulldog's Five-Liter Shower Gel Refill Box Reduces Plastic Waste
The male grooming industry can explore innovative ways to reduce plastic waste and offer eco-friendly packaging solutions.
CategoryLifestyle
Clean-Label Shaving Systems
Umi Shave Club Helps to Minimize Exposure to Harmful Ingredients
Disruptive innovation opportunity: Introducing clean-label shaving systems that address health concerns and prioritize natural ingredients.
CategoryFashion
Cruelty-Free Grooming Collections
The New Grooming Line by Saturdays NYC is American-Made
Personal care companies can explore cruelty-free grooming products to meet the growing demand for ethical and sustainable options.
CategoryEco
Eco-Friendly Men's Grooming Kits
KNIGHT CO. Focuses on Sustainability with Its Skincare Line
The beauty industry can innovate and disrupt traditional skincare solutions by shifting towards more sustainable, toxin-free, and locally made products for men.
CategoryFashion
Organic Pre-Shave Cleansers
Siam Botanicals' Pre-Shave Face Wash is Inspired by Age-Old Rituals
There is an opportunity for the men's skincare industry to focus on creating organic, natural and historically-inspired products for a unique selling proposition.
CategoryFashion
Sea Mist Shave Foams
Alba Botanica's Natural Shave Cream is Lightweight and Eco-Friendly
Alba Botanica's natural shave cream offers an affordable, eco-friendly alternative for consumers looking for nourishing personal care products.
CategoryLifestyle
Shaving Cream Cleansers
Plant Apothecary's 'Lather Rinse Repeat' Cleanser is Also a Shaving Cream
The beauty and personal care industry can capitalize on the trend of dual-purpose cleansers by developing innovative products that offer convenience and versatility to consumers.
