Umi Shave Club is disrupting the women's shaving category with a shaving system that puts a spotlight on health and the harmful chemicals one potentially becomes exposed to as protective layers of the skin are removed.
The shaving system includes products like Umi PREPARE, SHAVE and REPAIR, as well as premium disposable razors. Some of the nourishing, protective ingredients used include organic aloe leaf juice and jojoba seed oil in products that are balanced for the skin's pH.
The all-natural shaving system was developed by Matt Green after the loss of his sister to cancer in 2010. As such, 10% of Uni Shave Club's net proceeds support Breast Cancer Research and other causes related to women's health.
What's Driving This Trend
- Clean-label Shaving Systems
- Disruptive innovation opportunity: Developing shaving systems that prioritize health and minimize exposure to harmful ingredients.
- Nourishing and Protective Ingredients
- Disruptive innovation opportunity: Creating shaving products with organic and nourishing ingredients that balance the skin's pH.
- Socially-conscious Shaving Brands
- Disruptive innovation opportunity: Establishing shaving brands that support causes related to women's health and donate a percentage of proceeds.
Who This Affects Most
- Women's Shaving Industry
- Disruptive innovation opportunity: Introducing clean-label shaving systems that address health concerns and prioritize natural ingredients.
- Organic Beauty and Skincare Industry
- Disruptive innovation opportunity: Expanding the market for organic and natural beauty products by incorporating them into shaving systems.
- Socially-responsible Consumer Goods Industry
- Disruptive innovation opportunity: Creating socially-conscious brands in the shaving industry that contribute to causes and support women's health.
