Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hybrid
Foodie
Brands are merging food and beverage products to appeal to experiential foodies.
3.8
Trend score
Trend
What is the Hybrid Foodie trend?
Hybrid Foodie: While some brands are creating perfect pairings between food and beverage items, other brands are going beyond that and combining the two to create new products. Brands are substituting ingredients with beverage items to bring out new emerging flavors. This new direction caters to foodies seeking experimental consumption experiences that retain a sense of familiarity.
Trend themes
Themes within the Hybrid Foodie trend
Three behaviours holding the trend together01
Hybrid Food and Beverage
Creating new products by substituting food ingredients with beverage items to bring out new emerging flavors.
02
Alcohol-Flavored Food Products
Adding alcohol flavors to food products to uniquely appeal to adult consumers seeking new and inventive ways to rediscover their favorite flavors.
03
Unconventional Infusions
Using unconventional infusions like tea and beer to enhance familiar food and beverage products and create sophisticated options for consumers.
Industry implications
What the Hybrid Foodie trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Influence on product development to create new food products and beverages using unconventional infusions and flavors.
For
Alcohol and Brewing
Collaborations with food companies to create beers that appeal to the foodie market by focusing on unique flavor experimentation.
For
Packaging and Labeling
Focusing on visually appealing designs with bright colors and dynamic patterns to attract and target the experiential foodie market.
Workshop question
How can your brand combine or elevate your products to instill a memorable experience among consumers?
Trend signals
Trend signals for Hybrid Foodie
Trend score 3.8 out of 10, from popularity 59%, activity 46%, freshness 8%.
Popularity59%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Hybrid Foodie trend
5 featured examples from Aug 14, 2017 to Jul 18, 2018CategoryLifestyle
Boozy Beer Pickles
Hefeweizen Bread & Butter Pickles are Infused with Beer Instead of Sugar
Industry can create and market beer-infused food products or develop low-sugar options to meet changing consumer demands.
CategoryLifestyle
Tea-Infused Maple Syrups
Runamok's Jasmine Tea-Infused Maple Syrup Boasts Delicate Floral Notes
The food and beverage industry can explore the trend of infusing tea flavors into various products to create unique and sophisticated offerings.
CategoryPop Culture
Energy Drink-Infused Sausages
Maguire Meats Now Sells Vodka and Red Bull-Flavored Sausages
The food and beverage industry can leverage unconventional flavor combinations as a means of product differentiation and capturing consumer interest.
CategoryLifestyle
Pizza Flour-Based Beers
Virtuous Pie and Phantom Beer Launched a Unique Pineapple Beer
Disruptive Innovation Opportunity: Align with restaurants to create collaborative craft beers that appeal to a broader customer base.
CategoryLifestyle
Alcohol-Flavored Sausages
George McCartney Created Sausages That Taste of Gin and Cider
Innovative product development potential in the food and beverage industry by incorporating popular alcoholic flavors into a variety of food products.
