Brands are merging food and beverage products to appeal to experiential foodies
Implications - While some brands are creating perfect pairings between food and beverage items, other brands are going beyond that and combining the two to create new products. Brands are substituting ingredients with beverage items to bring out new emerging flavors. This new direction caters to foodies seeking experimental consumption experiences that retain a sense of familiarity.
Workshop Question - How can your brand combine or elevate your products to instill a memorable experience among consumers?
Trend Themes
1. Hybrid Food and Beverage - Creating new products by substituting food ingredients with beverage items to bring out new emerging flavors.
2. Alcohol-flavored Food Products - Adding alcohol flavors to food products to uniquely appeal to adult consumers seeking new and inventive ways to rediscover their favorite flavors.
3. Unconventional Infusions - Using unconventional infusions like tea and beer to enhance familiar food and beverage products and create sophisticated options for consumers.
Industry Implications
1. Food and Beverage - Influence on product development to create new food products and beverages using unconventional infusions and flavors.
2. Alcohol and Brewing - Collaborations with food companies to create beers that appeal to the foodie market by focusing on unique flavor experimentation.
3. Packaging and Labeling - Focusing on visually appealing designs with bright colors and dynamic patterns to attract and target the experiential foodie market.
