Brand use pop-ups as a way to conduct market research
Implications - Brands are using the interactive and immersive nature of pop-ups to test out how consumers experience the products and services they offer, before rolling them out. This emerging method of conducting market research has the benefit of reaching large groups of people, and allows for brands to test their products in more authentic environments.
Workshop Question - Conceptualizer a pop-up exerience that your brand could use to conduct market research?
Trend Themes
1. Interactive Pop-ups - Brands are using pop-ups for interactive and immersive experiences and market research, offering disruptive innovation opportunities in creating novel experiential marketing campaigns and testing new products in authentic environments.
2. Data-monetizing Pop-ups - Pop-up shops like 'The Data Dollar Store' in London are exchanging art and merchandise for personal data, representing a trend of using data for monetization and creating disruptive innovation opportunities for data-driven businesses and marketing campaigns.
3. Interactive Billboards - Interactive billboards like Taco Bell's cheese-dispensing billboard in Canada are becoming an unconventional promotional tactic for brands, offering disruptive innovation opportunities in creating direct and engaging marketing campaigns that offer consumers tangible rewards for their participation.
Industry Implications
1. Experiential Marketing - Interactive pop-ups offer new opportunities to create novel experiential marketing campaigns, personalize consumer experiences and test new products in authentic environments.
2. Data-driven Marketing - Data-monetizing pop-ups represent a new trend of using personal data for monetization of services and products, creating disruptive innovation opportunities for data-driven businesses and marketing campaigns.
3. Out-of-home Advertising - Interactive billboards offer new direct and engaging marketing campaigns that offer customers rewards or incentives for their participation, creating disruptive innovation opportunities for the out-of-home advertising industry.
5 Featured, 45 Examples:
169,597 Total Clicks
Date Range:
Jan 17 — Jan 19
Trending:
Warm
Consumer Insight Topics:
