Pop-Up Test

Brand use pop-ups as a way to conduct market research

Implications - Brands are using the interactive and immersive nature of pop-ups to test out how consumers experience the products and services they offer, before rolling them out. This emerging method of conducting market research has the benefit of reaching large groups of people, and allows for brands to test their products in more authentic environments.
SCORE 6.9
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73,786 Total Clicks
Jan 17 - Aug 18
This Quarter and Warm
Art & DesignBusiness
Featured Examples
Interactive Crunchy Chocolate Pop-Ups - Guests of the M&M Pop-up Voted on the Brand's Next Flavor
SCORE 8.6
This Year and V. Hot 2,791 Clicks Pub: Apr 25, 18
Interactive Crunchy Chocolate Pop-Ups
Guests of the M&M Pop-up Voted on the Brand's Next Flavor
M&M are allowing the public to decide on what the brand’s next flavor should be and to entice consumers to vote, the famed candy company set up an immersive M&M pop-up which provided... [More]
Snack-Sampling Picnics - Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
SCORE 4.2
Average 728 Clicks Pub: Jul 22, 17
Snack-Sampling Picnics
Nut Butter Brand Pip & Nut's 'Pipnic' Pop-Up Shares All-Day Snack Ideas
Nut butter brand Pip & Nut recently kicked off a new campaign in the UK, introducing pop-up ‘Pipnic’ events for snack sampling. At a Pipnic event, attendees will be treated to nut... [More]
Data-Monetizing Pop-Ups - 'The Data Dollar Store' Accepts User Data Instead of Money
SCORE 5.9
Warm 478 Clicks Pub: Sep 8, 17
Data-Monetizing Pop-Ups
'The Data Dollar Store' Accepts User Data Instead of Money
It’s common knowledge that consumers’ online data is incredibly valuable for companies both on and offline, but The Data Dollar Store is a pop-up in London that makes the concept literal.... [More]
Customizable Chocolate Bar Pop-Ups - London's KitKat Pop-Up Let Fans Create Custom Confections
SCORE 4.1
Average 322 Clicks Pub: Jan 25, 17
Customizable Chocolate Bar Pop-Ups
London's KitKat Pop-Up Let Fans Create Custom Confections
This past fall, Londoners were given an opportunity to create the chocolate bar of their dreams at Nestlé‘s interactive KitKat pop-up. Dubbed the ‘KitKat Chocolatory,’ the pop-up... [More]
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