Functional Undergarment

Modern underwear products incorporate secondary uses to boost value

Implications - Responding to the heightened expectations consumers have today, emerging brands in the undergarment space are designing and popularizing underwear products that serve a secondary purpose. Whether doubling as menstrual protection or incontinence, the highly functional and innovative designs of these products are moving the fashion space forward.
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55,422 Total Clicks
Jul 17 - Aug 18
This Week and Warm
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Featured Examples
Leakproof Mens Undergarments - The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
SCORE 7.5
This Year and Warm 1,144 Clicks Pub: Nov 14, 17
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
The PantyProp ‘PropHim’ leakproof underwear has been designed to offer men a way to prevent accidents and odors from causing any embarrassment when they’re going about their daily... [More]
Phone-Storing Underwear - The Wolaco Compression Shorts Keep Small Essentials Securely Stored
SCORE 6.9
This Year and Warm 846 Clicks Pub: Jan 2, 18
Phone-Storing Underwear
The Wolaco Compression Shorts Keep Small Essentials Securely Stored
The Wolaco Compression Shorts come as a versatile option for athletes to keep their essential gear stored with them when partaking in some physical activity. The shorts incorporate an impressive... [More]
Reusable Menstrual Underwear - 'WUKA Period Wear' Offers a Hygienic Replacement for Tampons
SCORE 4.9
This Year and Average 301 Clicks Pub: Dec 27, 17
Reusable Menstrual Underwear
'WUKA Period Wear' Offers a Hygienic Replacement for Tampons
Tampons aren’t particularly environmentally friendly, producing a large amount of waste, so ‘WUKA Period Wear’ lets women concerned with the environment have a better option while... [More]
Antibacterial Radiation-Blocking Boxers - RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
SCORE 5.3
Warm 454 Clicks Pub: Jul 20, 17
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
We are surrounded by technological devices at all points in our daily life with WiFi and cellular waves nearly everywhere we go, so the RadiaShield Anti-Radiation Boxer Brief Underwear is intended... [More]
Stylish Incontinence Underwear - Willow Offers a Stylish and Functional Alternative to Adult Diapers
SCORE 6.2
This Week and Warm 123 Clicks Pub: Aug 1, 18
Stylish Incontinence Underwear
Willow Offers a Stylish and Functional Alternative to Adult Diapers
Adult incontinence is a common affliction many will one day suffer from, but Willow is offering thoughtfully designed incontinence underwear to provide an alternative to unflattering adult diapers.... [More]
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