Category
Fashion
Collaged Uppers
Trend cluster
Category
Functional
Undergarment
Modern underwear products incorporate secondary uses to boost value.
4.5
Trend score
What's Happening
What is the Functional Undergarment trend?
Functional Undergarment: Responding to the heightened expectations consumers have today, emerging brands in the undergarment space are designing and popularizing underwear products that serve a secondary purpose. Whether doubling as menstrual protection or incontinence, the highly functional and innovative designs of these products are moving the fashion space forward.
Evidence
Examples of the Functional Undergarment trend
CategoryFashion
Leakproof Mens Undergarments
The PantyProp 'PropHim' Leakproof Underwear Blocks Odors
Companies designing underwear or other types of leakproof apparel can capitalize on the growing demand for comfortable and functional fashion.
CategoryFashion
Phone-Storing Underwear
The Wolaco Compression Shorts Keep Small Essentials Securely Stored
Manufacturers of sporting goods can incorporate wearable storage technology in their apparel offerings to appeal to consumers looking for enhanced convenience and performance.
CategoryLife-Stages
Stylish Incontinence Underwear
Willow Offers a Stylish and Functional Alternative to Adult Diapers
Potential disruption in the healthcare industry by providing stylish and functional incontinence products that prioritize user experience.
CategoryFashion
Reusable Menstrual Underwear
'WUKA Period Wear' Offers a Hygienic Replacement for Tampons
The eco-friendly personal care industry can explore the development of innovative, sustainable menstrual products that align with increasing consumer demand for environmentally co…
CategoryLifestyle
Antibacterial Radiation-Blocking Boxers
RadiaShield Anti-Radiation Boxer Brief Underwear is Comfy
The fashion industry can explore disruptive innovation opportunities by incorporating anti-radiation features into clothing and underwear designs.
Workshop question
What's a secondary function your offering could provide?
Trend themes
Themes within the Functional Undergarment trend
Three behaviours holding the trend together01
Functional Undergarments
Emerging underwear brands are designing highly functional products that serve a secondary purpose.
02
Eco-friendly Menstrual Products
Brands are creating more eco-friendly and hygienic ways to manage periods, such as reusable menstrual underwear.
03
Innovative Athletic Compression Wear
Compression shorts with pockets for storing small essentials and advanced sweat-free design are gaining interest among athletes.
Industry implications
What the Functional Undergarment trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Undergarment brands are creating and popularizing highly functional and innovative designs.
For
Healthcare Industry
Brands are designing underwear products for people with incontinence, and antibacterial fabric with anti-odor to maintain hygiene.
For
Athletic Industry
New compression shorts with advanced design and pockets are providing better performance and on-the-go storage for athletes.
Trend signals
Trend signals for Functional Undergarment
Trend score 4.5 out of 10, from popularity 67%, activity 59%, freshness 8%.
Popularity67%
Activity59%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
