Feline Felt Facades

Lei Yang's Meownest is a Modular Play Space for Cats

Cats are more than a strange and generally maligned Broadway play, so the Meownest is a hybrid toy and bed for the cats in one's life rather than those on the stage. The felt pocket serves as a play area, a bed, a scratching post, a toy, and whatever else one's kitty uses it for -- after all, cats are bound to ignore human prescriptions anyway.

The Meownest, which was designed by Lei Yang, consists of little more than a green felt pocket and a drawstring. That drawstring changes the shape of the felt nest, turning it from a flat mat into a raised cave that cats can hide in, as they're wont to do during play sessions.

Modular Pet Toys
Designing modular pet toys that serve multiple functions and can be manipulated to meet the specific needs of individual pets has the potential to revolutionize the pet toy industry.
Multi-functional Pet Furniture
Developing furniture pieces for pets that serve a variety of functions, such as play areas, scratching posts and beds, can create a new market segment and provide pet owners with a convenient way to keep their homes organized.
Eco-friendly Pet Products
Creating sustainable and durable pet products, such as toys and furniture, that are also aesthetically pleasing can appeal to environmentally conscious pet owners and disrupt the traditional pet product market.

Sectors Adopting This

Pet Toys and Accessories
Incorporating modular and multi-functional pet toys and accessories into the existing pet toy market can attract pet owners looking for innovative and convenient options.
Pet Furniture Manufacturing
Developing new lines of modular and multi-functional pet furniture can create a new market segment for pet furniture and make organization easier for pet owners.
Eco-friendly Product Development
Designing sustainable pet products that balance aesthetics, functionality, and sustainability could appeal to a growing consumer base seeking eco-friendly options in all aspects of their lives.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 68%
Freshness 8%