Category
Lifestyle
Assisted Choices
Trend cluster
Category
Breath
Management
Tools that track breath aim to enhance consumers' nutrition and fitness.
4.5
Trend score
Trend
What is the Breath Management trend?
Breath Management: Brands looking to enhance the health and fitness of consumers are using accessible breath-tracking tools in order to do so. The adoption of breath-tracking, whether used to determine its steadiness or its properties, prioritizes customized health for consumers while also enhancing trust with the perception of it having "scientific value."
Trend themes
Themes within the Breath Management trend
Three behaviours holding the trend together01
Breath Tracking
The adoption of breath-tracking prioritizes customized health for consumers.
02
Personalized Nutrition Plans
Providing customized nutritional plans based on personalized breath analysis is a disruptive innovation opportunity.
03
Direct Metabolism Measurement
Directly measuring metabolism through breath analysis disrupts traditional caloric intake measuring.
Industry implications
What the Breath Management trend means for industry
Where the trend changes the playbookFor
Fitness Wearables
The SweetzPot Flow aims to disrupt the fitness wearable industry with its VO2 max and breath tracking measurements.
For
Mental Health
The 'XHA' Meditation Amulet provides one solution for the mental health industry with its attention to daily wellness activities through breath tracking and focus.
For
Weight and Wellness Management
Lumen's direct measurement of metabolic fuel intake provides a disruptive innovation opportunity for the weight and wellness management industry as a personalized nutrition coach.
Workshop question
How could your brand better enhance the perceived effectiveness of its products/services?
Trend signals
Trend signals for Breath Management
Trend score 4.5 out of 10, from popularity 69%, activity 59%, freshness 8%.
Popularity69%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Breath Management trend
4 featured examples from Feb 28 to Jul 18, 2018CategoryTech
Helpful Diet-Assisting Gadgets
Lumen is a Device for Losing Weight & a Coach for Healthier Living
Opportunities for the creation of more gadgets that incorporate breath analysis technology and personalized nutrition coaching to enhance fitness and weight loss programs.
CategoryLifestyle
Breath-Tracking Wearables
The SweetzPot Flow Brings Breath Tracking Tools to the Common Athlete
Disruptive innovation opportunity: Explore advancements in wearable technology to provide more accurate and comprehensive fitness tracking.
CategoryTech
Weight Management Breath Devices
Lumen Has Crafted a Breath Analyzing Device to Ensure Health
Lumen's breath analyzing device offers innovative ways to track and manage weight, creating opportunities for disruptive innovation in the weight management industry.
CategoryLifestyle
Breath-Tracking Meditation Aids
The 'XHA' Meditation Amulet Guides Users Through Sessions
Disruptive innovation possibility for consumer electronic companies to integrate breath-tracking technology into their wearable products.
