Tools that track breath aim to enhance consumers' nutrition and fitness
Implications - Brands looking to enhance the health and fitness of consumers are using accessible breath-tracking tools in order to do so. The adoption of breath-tracking, whether used to determine its steadiness or its properties, prioritizes customized health for consumers while also enhancing trust with the perception of it having "scientific value."
Workshop Question - How could your brand better enhance the perceived effectiveness of its products/services?
Trend Themes
1. Breath Tracking - The adoption of breath-tracking prioritizes customized health for consumers.
2. Personalized Nutrition Plans - Providing customized nutritional plans based on personalized breath analysis is a disruptive innovation opportunity.
3. Direct Metabolism Measurement - Directly measuring metabolism through breath analysis disrupts traditional caloric intake measuring.
Industry Implications
1. Fitness Wearables - The SweetzPot Flow aims to disrupt the fitness wearable industry with its VO2 max and breath tracking measurements.
2. Mental Health - The 'XHA' Meditation Amulet provides one solution for the mental health industry with its attention to daily wellness activities through breath tracking and focus.
3. Weight and Wellness Management - Lumen's direct measurement of metabolic fuel intake provides a disruptive innovation opportunity for the weight and wellness management industry as a personalized nutrition coach.
