Category
Lifestyle
Assisted Choices
Trend cluster
Category
To-Go
Avo
Avocados are reformatted into portable, to-go food items.
2.8
Trend score
Trend
What is the To-Go Avo trend?
To-Go Avo: The nature of avocados is such that they're not the ideal to-go food item, but food brands are aiming to change that fact by incorporating the ingredient into formats that are portable. This comes as the popularity of avocados continues to rise, with that popularity projected to increase in the coming years – focusing on convenience for busy consumers.
Trend themes
Themes within the To-Go Avo trend
Three behaviours holding the trend together01
Avocado-Infused Food Products
Brands are incorporating avocados into formats that are portable, flavored, dried and combined with chocolate in new products.
02
Convenient and Healthy Snacks
Consumers are opting for healthier snack options that are easier to prepare, consume on the go and have added nutritional benefits.
03
Alternative Frozen Treats
Innovators are creating new and exciting, better-for-you popsicle flavors, using healthier ingredients such as avocado, and offering soy-free, gluten-free, vegan and non-GMO options.
Industry implications
What the To-Go Avo trend means for industry
Where the trend changes the playbookFor
Food and Beverage
New food product variants, flavored biscuits and healthier snacks are disrupting the food industry.
For
E-commerce
The increased consumer convenience in the food industry is driving significant growth in e-commerce.
For
Health and Wellness
Consumers are actively seeking healthier food options with added nutritional benefits that cater to their dietary preferences.
Workshop question
How could your brand prioritize portability or convenience in its products/services?
Trend signals
Trend signals for To-Go Avo
Trend score 2.8 out of 10, from popularity 41%, activity 36%, freshness 8%.
Popularity41%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the To-Go Avo trend
4 featured examples from Oct 17, 2017 to Mar 23, 2018CategoryLifestyle
Dark Avocado Chocolates
Love Cocoa Released a Decadent Organic Avocado and Chocolate Bar
The introduction of avocado chocolate bars in the confectionery industry presents an opportunity for disruptive innovation by offering new and unique flavor profiles.
CategoryLifestyle
Avocado-Based Spreads
Wholly Guacamole's 'Simply Avocado' Dips and Spreads are Vibrantly Flavored
Innovative companies can tap into the growing demand for avocado-based spreads and dips in the food and beverage industry.
CategoryLifestyle
Crispy Avocado Chips
AvoLov Makes Seasoned Snacks from Real Hass Avocados
The snack food industry should consider developing healthy, plant-based snack options, like avocado chips, to cater to a growing demand for better-for-you snacks.
CategoryLifestyle
Creamy Avocado Popsicles
Chill Pop's Avocado Mint Chip is a Healthier Take on Mint Chocolate Chip
There's a need in the health food and beverage market for products like Chill Pop that provide healthier options in the sweet and dessert category.
