Airport Showroom

Brands install large-scale product exhibitions in high-traffic terminals

Implications - Aiming to monopolize consumer attention while they are in transit, brands are turning to large-scale product showrooms located in airport terminals as a means of brand-building. Given that terminal-bound travelers often have browsing time to spare, the showroom model works particularly well in introducing product offerings to consumers in elaborate, memorable settings that are likely to resonate.
SCORE 5.4
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107,749 Total Clicks
Apr 15 - Oct 15
Warm
WorldMarketingBusinessTravelRetail
Featured Examples
Toilet Design Exhibitions - Tokyo's Narita Airport Features a High-Tech Toilet Exhibition
SCORE 6.3
Warm 6,706 Clicks Pub: May 28, 15
Toilet Design Exhibitions
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Airport Automotive Dealerships - Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
SCORE 5.2
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Mindful Water Taps - WWF Reveals the Water Consumption Journey with a Special Sink
SCORE 4.9
Average 1,256 Clicks Pub: Jul 18, 15
Mindful Water Taps
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Immersive Fragrance Marketing - Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
SCORE 4.3
Average 3,459 Clicks Pub: Apr 20, 15
Immersive Fragrance Marketing
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Dior’s Pink Garden installation in Doha Airport is an immersive take on traditional fragrance marketing. The sculptural installation is made using thousands of fresh, pink flowers and... [More]
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