Located within Tokyo's Narita Airport, Gallery TOTO is an immersive high-tech exhibition showcasing the work of Japan's largest toilet manufacturer. The stunning 10-room setup features floor-to-ceiling video panels that change color as users walk by. Designed by Klein-Dytham Architects, Gallery TOTO is an attention-grabbing exhibition that will surely raise the international profile of the brand due to the high traffic location within the airport.
The TOTO toilet exhibit at Narita Airport is a clever strategy from the Japanese manufacturer that is aiming to help in the selling of the cutting edge but expensive toilets outside of the country. The exhibit is located within the airport's Terminal 2 Sky Lounge, which also plays host to a kids play area and event space.
What's Driving This Trend
- High-tech Toilets
- Developing smart and connected toilets can increase convenience and hygiene for users.
- Interactive Exhibitions
- Using innovative technologies to create immersive and interactive exhibitions can attract attention and increase brand awareness.
- Airport Showcasing
- Exhibiting products in high-traffic airport locations can provide international exposure and help in sales outside the country.
Who This Affects Most
- Bathroom Fixtures
- Bathroom fixture manufacturers can leverage technology to create smart and connected products that enhance the user experience.
- Museum/exhibition
- Designing immersive and interactive museum/exhibition experiences can attract visitors and increase engagement with the brand.
- Travel and Hospitality
- Hotels, resorts, and airports can showcase innovative products to offer unique and memorable experiences for visitors.
