Brutalist Smart Toilets

Kohler x SR_A Formation 02 is a Limited-Edition Smart Toilet

At Milan Design Week, Kohler will be unveiling Formation 02, a new smart toilet and the second product from the multi-year partnership between Kohler and artist-designer Dr. Samuel Ross MBE and his industrial design studio, SR_A.

Inspired by the velocity and power of water in nature, Kohler x SR_A created a bold toilet design with a brutalist silhouette. This new design silhouette on Kohler's Eir Smart Toilet boasts features like a heated seat, customizable cleansing, a nightlight, hands-free opening and closing, a touchscreen remote and automatic flushing.

This limited-edition smart toilet boasts the same unique form and bright orange color as Formation 01 faucet. Both artful designs represent a reconsideration of daily objects and rituals.

Bold Smart Home Fixtures
Disruptive innovation opportunity lies in reimagining everyday home fixtures with bold and artistic designs, integrating advanced smart technology.
Customizable Bathroom Technologies
Opportunities for disruption emerge by offering users personalized and customizable features in bathroom technologies, enhancing their overall experience.
Artistic Industrial Collaborations
Exploring partnerships between artists and industrial designers can lead to the creation of unique limited-edition products that challenge traditional design boundaries.

Where This Applies

Smart Home Appliances
Innovative advancements in smart home appliances are transforming traditional fixtures like toilets into tech-savvy and aesthetically pleasing elements of modern homes.
Bathroom Fixtures and Fittings
The integration of cutting-edge technology and artistic design in bathroom fixtures opens up opportunities for differentiation and market disruption in the industry.
Industrial Design and Art Collaborations
The fusion of industrial design with artistic creativity showcases the potential for creating limited-edition products that redefine conventional standards within design industries.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
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  • Millennial (primary audience)
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Activity 84%
Freshness 25%