Brands use the drive-thru experience as a stage for publicity stunts
Implications - Quick service restaurant chains looking to re-position the drive-thru experience in an exciting way are using the service as a setting for promotional campaigns. From renovated retro spaces to waterborne interpretations that can be visited by boat, brands are proving that there are aspects of the fast food experience that are still ripe for innovation.
Workshop Question - How could you spice up the delivery or display of your product?
Trend Themes
1. Innovative Drive-thru Experiences - Brands are using drive-thrus as a setting for promotional campaigns, creating spooky Halloween logos, renovated retro spaces, and healthy organic menus.
2. Interactive Drive-thru Technology - Drive-thru video screens with interactive communication are being used to improve personal connections between customers and baristas.
3. Unconventional Dining - Brands are using unconventional dining experiences such as floating barges to engage customers and create memorable experiences.
Industry Implications
1. Fast Food Industry - Fast food brands can use drive-thrus to create innovative and engaging dining experiences and improve personal connections with customers.
2. Technology Industry - Companies can use interactive video communication technology to improve customer experience in a variety of industries, including fast food drive-thrus.
3. Tourism Industry - Unconventional dining experiences such as floating barges can be used to attract tourists and create memorable experiences.
