Category
Autos
Racing Homage
Trend cluster
Category
Drive-Thru
Novelty
Brands use the drive-thru experience as a stage for publicity stunts.
3.6
Trend score
Trend
What is the Drive-Thru Novelty trend?
Drive-Thru Novelty: Quick service restaurant chains looking to re-position the drive-thru experience in an exciting way are using the service as a setting for promotional campaigns. From renovated retro spaces to waterborne interpretations that can be visited by boat, brands are proving that there are aspects of the fast food experience that are still ripe for innovation.
Trend themes
Themes within the Drive-Thru Novelty trend
Three behaviours holding the trend together01
Innovative Drive-Thru Experiences
Brands are using drive-thrus as a setting for promotional campaigns, creating spooky Halloween logos, renovated retro spaces, and healthy organic menus.
02
Interactive Drive-Thru Technology
Drive-thru video screens with interactive communication are being used to improve personal connections between customers and baristas.
03
Unconventional Dining
Brands are using unconventional dining experiences such as floating barges to engage customers and create memorable experiences.
Industry implications
What the Drive-Thru Novelty trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Fast food brands can use drive-thrus to create innovative and engaging dining experiences and improve personal connections with customers.
For
Technology Industry
Companies can use interactive video communication technology to improve customer experience in a variety of industries, including fast food drive-thrus.
For
Tourism Industry
Unconventional dining experiences such as floating barges can be used to attract tourists and create memorable experiences.
Workshop question
How could you spice up the delivery or display of your product?
Trend signals
Trend signals for Drive-Thru Novelty
Trend score 3.6 out of 10, from popularity 55%, activity 44%, freshness 8%.
Popularity55%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Drive-Thru Novelty trend
6 featured examples from May 28, 2013 to Oct 22, 2015CategoryLifestyle
Organic Drive-Thru Eateries
Amy's Kitchen Drive Thru Will Serve Healthy, Organic Fast Food
Fast food chains can take advantage of this trend by incorporating healthier menu options that appeal to customers who prioritize organic, vegetarian, gluten-free, and dairy-free…
CategoryArt & Design
Renovated Retro Drive-Thrus
A Hollywood Starbucks Location Takes Over a 1930s Gas Station
Coffee chains can leverage the trend of renovating retro drive-thrus to create memorable and Instagram-worthy locations.
CategoryMarketing
Drive-Thru Video Screens
This Company Now Offers Interactive Video Communication with Its Baristas
Fast food chains can leverage interactive video communication to enhance customer experience and differentiate themselves in a competitive market.
CategoryMarketing
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
Fast food chains can explore innovative ways to create memorable dining experiences and engage customers beyond traditional restaurants.
CategoryMarketing
Undead Brand Logos
KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
Fast food brands can leverage seasonal branding to differentiate themselves and attract customers during holiday seasons.
CategoryPop Culture
Drive-Through Zombie Pranks
The Headless Zombie Prank is Sure to Amuse Many People
Disruptive innovation potential in creating new forms of entertainment content that blend scares and humor.
