Starbucks recently announced that it will offer interactive video communication with its baristas. Although drive-thru windows are convenient, they do not allow staff to make the same kind of personal connections with customers that are made in the store. This high-tech initiative aims to add a personal touch to the drive-thu experience.
Over the next year, Starbucks plans to add video screens to 2,400 of its cafes. The video screens will allow customers to see their barista's face when they place their order. The screen also displays the price of the customer's order. Through interactive video communication, Starbucks hopes to improve the overall drive-thru experience. As a company spokesperson explained, "It’s another way we are facilitating that barista-customer personal connection."
The new video screens demonstrate how fast food restaurants can use technology to improve the drive-thru experience without sacrificing convenience.