Category
Autos
Racing Homage
Trend cluster
Category
Socialized
Auto
The automotive industry adapts to millennial purchasing habits.
3.5
Trend score
Trend
What is the Socialized Auto trend?
Socialized Auto: As a generation that's grown up in an era of social media, millennials enjoy showing off their lifestyle and taste preferences. The need to share and impress their peers has strongly informed the way millennials make purchasing decisions. Understanding this unique millennial attribute, the automotive industry is developing socially optimized vehicles and campaigns that very clearly recognize and reward consumers for their choices.
Trend themes
Themes within the Socialized Auto trend
Three behaviours holding the trend together01
Social-optimized Vehicles
The automotive industry is recognizing and rewarding consumers for their choices through vehicles and campaigns that are socially optimized and are informed by millennials' need to show off their lifestyle and taste preferences.
02
Social Media-Enabled Cars
Cars are being designed with technology such as connected LED panels and multimedia systems that target the new generation of millennial car buyers, offering added features that tailor a big purchase to their specific interests.
03
Automobile Social Media Apps
Automobile social media apps are being created to allow drivers to stay connected to their social media accounts while driving, without being distracted, relying on voice commands and alerts to ensure user safety on the road.
Industry implications
What the Socialized Auto trend means for industry
Where the trend changes the playbookFor
Automotive
The automotive industry is recognizing changing consumer needs, such as the need for social media-driven vehicles and eco-friendly ride-sharing platforms, and developing innovative designs and marketing campaigns accordingly.
For
Technology
Advancements in technology are enabling the creation of innovative car systems, such as remote-powered parking functions and social media-enabled car cameras, allowing car manufacturers to offer unique and exciting features that appeal to consumers in the digital age.
For
Marketing and Advertising
The need for marketing and advertising campaigns that resonate with millennials has led to the development of socially-optimized campaigns that recognize and reward consumers for their choices, creating opportunities for marketers to engage with this growing demographic.
Workshop question
In what ways has social media effected your business? What other ways could you utilize social platforms to connect with your consumers?
Trend signals
Trend signals for Socialized Auto
Trend score 3.5 out of 10, from popularity 55%, activity 41%, freshness 8%.
Popularity55%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Socialized Auto trend
5 featured examples from Aug 7 to Oct 28, 2015CategoryAutos
Socially-Fuelled Car Cameras
The Waylens Car Camera System Lets Drivers Share Scenic Road Footage
Opportunity for the car industry to integrate multimedia functionalities and social media connectivity into their vehicle offerings.
CategoryAutos
Social Media-Enabled Cars
This Nissan Concept Car is Covered in Connected LED Panels
The automotive industry can leverage social media integration in vehicles to enhance the driving experience and engage with tech-savvy consumers.
CategoryAutos
Remote-Powered Parking Functions
The BMW Series 7 Parking Feature is Accessible With a Display Key
The introduction of remote-controlled parking and enhanced gesture and voice commands in the BMW 7 Series presents disruptive innovation opportunities for the automotive industry.
CategoryAutos
Automobile Social Media Apps
The Meople.Connector App Brings Social Media Into Ford Drivers' Cars
Disruptive innovation opportunity: Integrate social media apps with car manufacturers' systems to enhance in-car connectivity and offer unique features to drivers.
CategoryAutos
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
Integrating more zero-emission vehicles into ridesharing fleets and promoting their use.
