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Automobile Social Media Apps

The Meople.Connector App Brings Social Media Into Ford Drivers' Cars

— October 27, 2015 — Autos
The Meople.Connector social media app is a new Ford app that allows drivers to stay connected to their social media accounts when driving, without being distracted. This particular app allows drivers to listen to, answer and if they so choose, ignore updates all by voice command. The app uses Ford's SYNC AppLink system, which is designed to allow users to access and control apps right on their smartphone.

The social media app also alerts drivers to new messages. They can then use voice commands to instruct the app to either read, answer or skip the message. They can also respond to messages using pre-programmed responses that can be customized. Their location can also be shared with friends, family and others.

Ultimately, the Meople.Connector is making the inevitable possible, by bringing social media into people's vehicles.

Trend Themes
1. Voice-activated Social Media - Disruptive innovation opportunity: Develop voice-activated social media apps that allow users to listen to, respond, and ignore updates while driving, enhancing convenience and safety.
2. In-car Connectivity - Disruptive innovation opportunity: Create apps that integrate with in-car systems, like Ford's SYNC AppLink, to provide seamless access and control of various functionalities during driving.
3. Customizable Automated Responses - Disruptive innovation opportunity: Build social media apps that offer pre-programmed, customizable responses to messages, reducing the need for manual input while driving.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Integrate social media apps with car manufacturers' systems to enhance in-car connectivity and offer unique features to drivers.
2. Technology - Disruptive innovation opportunity: Develop voice-activated and customizable social media apps to optimize user experience and engagement on mobile devices.
3. Mobile Application Development - Disruptive innovation opportunity: Create innovative social media apps that leverage voice commands and in-car connectivity to redefine the way users interact with social platforms.
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