The newest Nissan concept car is a totally connected vehicle targeting the next selfie-addicted generation of consumers.
The 2015 Nissan concept car is called 'Teatro for Dayz' and was unveiled in preparation for the Tokyo Motor Show. From the outside, the Nissan concept car is a cute, boxy model, resembling a shortened mini Cooper. On the inside, things get interesting. The Nissan Teatro is perfectly wired to appeal to the new generation of millennial car buyers. The interior of the vehicle is covered in LED panels to broadcast the driver's social networks to them and create shareable moments on the drive to work, the ride to the party or the epic road trip.
The Nissan concept 'Teatro for Dayz' is a unique example of using smaller added features to tailor a big purchase to a specific market's interests.