Illuminated Music-Reactive Vehicles

The 'IRIS' Conceptual Electric Car Creates a Light Show

The 'IRIS' conceptual electric car has been designed by Arturo Tedeschi and Maurizio Degni as a transportation solution that integrates a vibrant aesthetic for onlookers to ogle at. The two-seater vehicle comes as a compact transportation solution that would provide drivers with a simple way to get around town, while also offering them a way to show off their personality. This is thanks to a reactive light-covered roof section that would allow drivers to sync it with their music to give other motorists and citizens alike a show.

The 'IRIS' conceptual electric car was modeled to fit in with the Volkswagen vehicle range and was digitally presented to the brand at the Future Technology for Car Design event.

Music-reactive Vehicles
Opportunity for creating electric cars with reactive light-covered roof sections that sync with drivers' music.
Vibrant Transportation Solutions
Opportunity to design compact electric vehicles that combine aesthetics and functionality for a personalized commuting experience.
Integrated Aesthetic Features
Opportunity to integrate eye-catching design elements, such as reactive lights, into transportation solutions to captivate onlookers.

Who This Affects Most

Automotive
Opportunity for automakers to innovate by incorporating reactive light features into electric vehicles.
Entertainment Technology
Opportunity for developing technology that syncs music with lighting design elements in vehicles for a captivating audiovisual experience.
Personal Transportation
Opportunity to enhance personal electric transportation options by integrating aesthetic elements that allow individuals to express their personality.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 67%
Freshness 9%