Karlie Kloss recently became the face of the latest edgy Chanel perfume fittingly titled, Coco Noir. The ad campaign features Kloss posing in a dark lit room with only her silhouette showing as she douses herself in sprits of the aromatic fragrance.
Kloss has really made a name for herself in the fashion world working with brands like Nike, Hermes, Dior and strutting her stuff as a Victoria's Secret Angel. The images for the Chanel campaign, captured by Solve Sundsbo, showcase the leggy brunette with her head thrown back in ecstasy. The shoot focuses on Kloss' face masked entirely by shadows as she holds a tiny bottle of Coco Noir in her hand. The dramatic vibe of the shoot gives off the impression that this Chanel perfume will be much more dark and mystifying than the brand's usual light and floral fragrances.
Key Themes Behind This Trend
- Dark Perfume Campaigns
- Perfume brands are exploring more edgy and darker themed campaigns.
- Silhouette Marketing
- Silhouette marketing can provide a mysterious and enigmatic appeal to products.
- Celebrity Endorsements
- Celebrities continue to be a powerful tool in promoting fragrance brands.
Where This Applies
- Fashion
- Fashion brands can explore darker and more enigmatic themes in their campaigns.
- Beauty
- Beauty brands can use silhouette marketing to create a more captivating and alluring impression of their products.
- Advertising
- Advertising agencies can turn to celebrity endorsements to help promote products and create a lasting impact.
