Category
Lifestyle
Assisted Choices
Trend cluster
Category
Stylized
Purification
Filtration systems emphasize aesthetics as health becomes tied to status.
3.9
Trend score
Trend
What is the Stylized Purification trend?
Stylized Purification: The digital age has ushered in the normalization of oversharing, making every aspect of one's life -- including health -- subject to public judgement. As a result, self-care and health has become a status symbol. To further this glamorization, purification products have become more aesthetically conscious.
Trend themes
Themes within the Stylized Purification trend
Three behaviours holding the trend together01
Aesthetic Purification Systems
Filtration systems are emphasizing design aspects to appeal to the health-conscious who also value aesthetic appeal.
02
Eco-Friendly Water Pitchers
Eco-friendly pitchers are gaining popularity in the market due to growing concerns about sustainability and a desire to reduce plastic waste.
03
Hi-Tech Hydration Systems
Tech-driven water filtration systems designed to cater to the convenience of households are becoming a trend among consumers.
Industry implications
What the Stylized Purification trend means for industry
Where the trend changes the playbookFor
Home Appliances
Manufacturers of home appliances can capitalize on the aesthetic- and tech-driven designs of purification systems.
For
Interior Design
Interior designers can suggest aesthetically-pleasing water filtration systems that can blend in with interior designs of modern residential spaces.
For
Environmental Activism
Environmental advocacy groups can use eco-friendly water filter pitchers as a simple and user-friendly way of reducing plastic waste and making their communities more sustainable.
Workshop question
How important is status or aesthetic appeal to your key consumer? Are your products and services reflective of that?
Trend signals
Trend signals for Stylized Purification
Trend score 3.9 out of 10, from popularity 51%, activity 58%, freshness 8%.
Popularity51%
Activity58%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stylized Purification trend
8 featured examples from Jan 13, 2013 to Apr 29, 2015CategoryArt & Design
Hi-Tech Hydration Units
The S2 Water Appliance Takes Care of All of Your H20 Drinking Needs
The S2 water appliance points to the potential for disruptive innovation in the home appliance industry by creating convenient and multi-function hydration units.
CategoryArt & Design
Overarching Drinking Taps
Arc Faucet is Counter-Anchored at Both Ends and Dispenses in the Center
Manufacturing companies that specialize in designing and producing plumbing fixtures can explore new avenues of design and innovation, incorporating sculptural elements and stream…
CategoryEco
Eco Water Pitchers
The Soma Watcher Pitcher Purifies with a Coconut Shell Carbon Filter
Disruptive innovation opportunity to revolutionize the water filtration industry with more sustainable and efficient purification methods.
CategoryLifestyle
Stylish Filtration Systems
Michael Young Redesigns the Diamond Water Purification Range
Companies can develop and market sleek water filtration systems for use in homes and offices alike, producing aesthetically pleasing and efficient designs.
CategoryArt & Design
Decorative Home Purifiers
Saje Wellness' Aromagem is Devoted to Home Air Purification
The home decor industry can leverage the trend of decorative air purifiers to create unique and visually appealing products that enhance both aesthetics and functionality.
CategoryEco
Pour-Over Water Filters
Water Fall by KOR is a Smart and Simple At-Home Water Filter
Opportunities for companies in the consumer electronics industry to develop smart water filter systems with advanced features and connectivity.
CategoryEco
Refined Water Purifiers
The Next Ro Water Filtration System is Sophisticated in Form and Function
The refined water purifier industry is seeing a surge in innovative designs, allowing homeowners to have stylish and efficient appliances.
CategoryArt & Design
Luxurious Water Purification Sets
This Collection of Crystal and Copper Vessels is Crafty and Rich
This collection of engraved crystal and copper vessels can find applications in the luxury home decor industry, catering to customers looking for opulent and sophisticated water p…
